Advanced Television

sky sports

Sky Sports, The Hundred unveil new tech to enhance the spectator experience

The Hundred (a new 100-ball cricket competition) and Sky Sports have joined forces to develop an industry-first augmented reality experience on a scale never before seen in sport by creating avatars using motion capture. Sky and The Hundred have captured players’ full range of movement in accurate detail, which will be used to enhance Sky’s […]

July 19, 2021

Pixotope appoints Leadsom

Pixotope, the mixed reality solution for live media production, has appointed Sam Leadsom as its VP for Global Business Development in Sports. The strategic appointment outsets the company’s new vertical focused on sports, showcasing its continued efforts to deliver virtual production solutions for global broadcast sports. A senior executive with 30 years’ experience in delivering […]

July 14, 2021

GolfPass launches on Sky Q

GolfPass is now available on Sky, allowning golf fans to watch daily golfing tips and hundreds of exclusive videos, bringing them closer to the game whilst at home in an informative and interactive way. The app is divided into two sections; ‘Watch’ and ‘Learn’ and gives GolfPass members access to over 4,000 hours of golf […]

July 8, 2021By Nik Roseveare

The Hundred, Lego Group, Sky Sports team for 100-ball comp

The Hundred has announced a partnership with the Lego Group and Sky ahead of the launch of the 100-ball competition this summer. The new partnership will include a video where Lego Minifigures of Andrew Flintoff, Ebony Rainford-Brent and a host of stars from The Hundred including Ben Stokes, Heather Knight, Moeen Ali and Kate Cross […]

July 6, 2021

Sky Sports launching The Lions pop-up channel

Sky Sports has announced a full schedule of programming and pop-up channel for its coverage of the British & Irish Lions 2021 Castle Lager Series in South Africa – complete with archive footage, documentaries and exclusive behind the scenes content, in addition to five Lions warm-up games and the three Test matches. The Sky Sports […]

June 28, 2021By Nik Roseveare

Sky Sports Racing, Breeders’ Cup extend partnership

Sky Sports Racing has announced it will continue its long-standing partnership with the Breeders’ Cup with live broadcast of the Breeders’ Cup World Championships 2021, to be hosted at the iconic Del Mar Racetrack. Sky Sports Racing will continue to use the NBC produced feed in its broadcast coverage and host its own talent on […]

June 21, 2021

Sky Sports marks 25 years of broadcasting women’s cricket

Sky Sports is celebrating 25 years of covering women’s cricket in 2021 by showing more live games than ever before, starting with the Test match between England and India this week. The first women’s cricket broadcast on Sky Sports back in June 1996 saw the channel air two full days of women’s cricket that year. […]

June 17, 2021

Sky Sports ups boxing content

Sky Sports has announced new partnerships that will deliver more boxing than ever before. Sky Sports will be the UK & Ireland home to Top Rank events from the US thanks to a new licensing agreement with the boxing promotion company. Sky Sports will also step up its commitment to the best UK fighters in […]

June 14, 2021

Extreme E goes live on TikTok

Extreme E’s second race – the Ocean X-Prix – in its inaugural season calendar takes place on May 29th – 30th at Lac Rose in Senegal where it will again be teaming up with short video platform, TikTok, to produce digital live content to further bolster the series’ social media offering. Extreme E’s broadcast of […]

May 27, 2021By Nik Roseveare

Sky Sports, ECB target 100 communities with grassroots cricket initiative

Sky Sports has partnered with the England and Wales Cricket Board (ECB) to launch Dynamos Cricket Intros, a new multi-year initiative that champions inclusion, encouraging more children to take up the game of cricket regardless of gender, ability, or background. With the ambition of reaching children who might not ordinarily have access to cricket for […]

May 27, 2021