Advanced Television

sky sports

Sky Sports doc investigates kit discrimination in women’s sport

Sky Sports has launched a new documentary which reveals the issues female athletes face as their kit and equipment choices continue to be uncomfortable, sexualised or designed for men. The documentary, Fit for Purpose, airs July 18th at 10:00pm on Sky Sports Football and Sky Sports Mix. Fit for Purpose features exclusive interviews with Olympic […]

July 18, 2023

Simon Thomas fronts Sky Sports’ Soccer Saturday

Simon Thomas will be the new Gillette Soccer Saturday presenter from the start of the 2023/24 football season. The broadcaster brings over 20 years’ broadcasting experience to the role, including more than a decade at Sky Sports. In his first stint with Sky Sports, starting in 2005, Thomas presented on Sky Sports News before becoming […]

July 17, 2023By Nik Roseveare

Sky launches Sky Sports Summer of Sustainability

Sky has launched its ‘Sky Sports Summer of Sustainability’ campaign to encourage sports fans to take action and protect the sports they love from climate change, by inspiring them to reduce their carbon footprint when travelling to venues. In partnership with the ECB and The R&A, Sky will use advertising, social media and unique experiences […]

July 13, 2023

Sky Sports unveils New Focus Fund

Sky has unveiled a new production fund designed to uncover fresh talent in sports content creation. The New Focus Fund from Sky Sports will be open to independent production companies and content creators who bring new ideas and perspectives to storytelling across Sky Sports’ channels. Developed in recognition that traditional routes into sports media can […]

July 12, 2023

Data: 1st Ashes Test breaks Sky Sports viewing records

The opening fixture of the Ashes series brought Sky Sports its highest ever viewing figures for a cricket Test match, with a peak of 2.12 million viewers in home. An average audience of 1.17 million tuned in on day five, with a combined average of 877k across all five days of the match, making it […]

June 22, 2023By Colin Mann

Heavy fine for Sky Sports infringer

Following successful legal action taken by Sky, a licensee in Donegal, Ireland, has been ordered to pay €16,188 in damages for infringing Sky’s copyright by showing Sky Sports programming illegally in their premises. A permanent court injunction prohibiting the licensee from showing Sky programming in the premises without the correct commercial viewing agreement from Sky […]

June 20, 2023By Colin Mann

Research: Watching cricket increases productivity

Ahead of the first day of the 2023 LV = Insurance Ashes Series, Sky Sports claims it has proven that having the cricket on while working actually improves productivity. The research, undertaken by behavioural science experts with over 1,000 cricket fans across the UK, reveals that the disruption caused by switching from work to check […]

June 14, 2023

£10k fine for Sky Sports piracy

Following successful legal action taken by Sky, a licensee in Dundee, Scotland, has been ordered to pay £10,000 (€11,700) in damages for infringing Sky’s copyright by showing Sky Sports programming illegally in their premises. Sky sought, and was awarded, a permanent interdict in the Court of Session, Edinburgh, which prevents the licensee, and anyone acting on […]

June 12, 2023By Colin Mann

cain&abelDDB, Medialab pair wine and cricket for Laithwaites

Creative production agency cain&abelDDB and independent media agency Medialab continue their successful partnership as they work with Laithwaites to deliver their newest activity and another innings as the Official Wine Partner of England Cricket. Earlier this month, Laithwaites announced their multi-year partnership with England Cricket, and to support this have also announced their co-sponsorship of […]

June 2, 2023

Sky Sports, UGSA extend rights deal

Sky Sports and USGA have announced an extension of their partnership, with the broadcaster to air live action for a further three years. Per the new deal, Sky Sports viewers can continue to enjoy live action from the US Open Championship, as well as: Women’s golf with the US Women’s Open and US Women’s Amateur […]

May 18, 2023