Following successful legal action taken by Sky, a licensee in Donegal, Ireland, has been ordered to pay €16,188 in damages for infringing Sky’s copyright by showing Sky Sports programming illegally in their premises. A permanent court injunction prohibiting the licensee from showing Sky programming in the premises without the correct commercial viewing agreement from Sky […]
Ahead of the first day of the 2023 LV = Insurance Ashes Series, Sky Sports claims it has proven that having the cricket on while working actually improves productivity. The research, undertaken by behavioural science experts with over 1,000 cricket fans across the UK, reveals that the disruption caused by switching from work to check […]
Following successful legal action taken by Sky, a licensee in Dundee, Scotland, has been ordered to pay £10,000 (€11,700) in damages for infringing Sky’s copyright by showing Sky Sports programming illegally in their premises. Sky sought, and was awarded, a permanent interdict in the Court of Session, Edinburgh, which prevents the licensee, and anyone acting on […]
Creative production agency cain&abelDDB and independent media agency Medialab continue their successful partnership as they work with Laithwaites to deliver their newest activity and another innings as the Official Wine Partner of England Cricket. Earlier this month, Laithwaites announced their multi-year partnership with England Cricket, and to support this have also announced their co-sponsorship of […]
Sky Sports and USGA have announced an extension of their partnership, with the broadcaster to air live action for a further three years. Per the new deal, Sky Sports viewers can continue to enjoy live action from the US Open Championship, as well as: Women’s golf with the US Women’s Open and US Women’s Amateur […]
Sky Sports has announced a new documentary, presented by football legend David James, the only Black goalkeeper to represent a senior England national team. Launching on the Sky Sports Premier League channel on May 14th, David James: The One and Only, will explore the past, present and future of representation in goalkeeping, drawing on stories […]
EFL clubs have unanimously approved a record domestic rights deal with broadcaster Sky Sports worth £935 million over a five-year period with over 1,000 matches to be broadcast each season – a record number of games for any club football agreement. Running from the 2024/25 season to 2028/29, the arrangement will be made up of […]
Further to the announcement of Sky Sports as its preferred bidder earlier in April, the EFL, which runs the three football leagues below the Premier League, has called a meeting of all Clubs for May 5th to consider proposals for a new domestic broadcast agreement from 2024/25 onwards. The League has been in an exclusive […]
Sky Sports is set to retain the live football coverage rights to the English Football League (EFL) having been announced as the preferred bidder for the tiers below the English Premier League. “The EFL has now completed a full and comprehensive review of the multiple ITT submissions received as part of its broadcast rights sales […]
Following successful legal action taken by Sky, licensees in Glasgow have been ordered to pay £10,000 (€11,410) in damages for infringing Sky’s copyright by showing Sky Sports programming illegally in their premises. Sky sought and was awarded a permanent interdict in the Court of Session, Edinburgh, which prevents the below licensees and anyone acting on […]