Advanced Television

sky sports

Sky Sports marks 25 years of broadcasting women’s cricket

Sky Sports is celebrating 25 years of covering women’s cricket in 2021 by showing more live games than ever before, starting with the Test match between England and India this week. The first women’s cricket broadcast on Sky Sports back in June 1996 saw the channel air two full days of women’s cricket that year. […]

June 17, 2021

Sky Sports ups boxing content

Sky Sports has announced new partnerships that will deliver more boxing than ever before. Sky Sports will be the UK & Ireland home to Top Rank events from the US thanks to a new licensing agreement with the boxing promotion company. Sky Sports will also step up its commitment to the best UK fighters in […]

June 14, 2021

Extreme E goes live on TikTok

Extreme E’s second race – the Ocean X-Prix – in its inaugural season calendar takes place on May 29th – 30th at Lac Rose in Senegal where it will again be teaming up with short video platform, TikTok, to produce digital live content to further bolster the series’ social media offering. Extreme E’s broadcast of […]

May 27, 2021By Nik Roseveare

Sky Sports, ECB target 100 communities with grassroots cricket initiative

Sky Sports has partnered with the England and Wales Cricket Board (ECB) to launch Dynamos Cricket Intros, a new multi-year initiative that champions inclusion, encouraging more children to take up the game of cricket regardless of gender, ability, or background. With the ambition of reaching children who might not ordinarily have access to cricket for […]

May 27, 2021

First Extreme E race draws 18.7m viewers

Extreme E’s inaugural X Prix – the Desert X Prix – came to a close at the beginning of April in AlUla, Saudi Arabia, and the global impact of the event has now been assessed with the broadcast bringing in a cumulative worldwide audience of 18.7 million. The series has worked alongside YouGov Sport – […]

May 19, 2021

Report: W Europe TV sports subs returning to pre-Covid levels

In Western Europe at the end-2020, the number of subscribers to premium sports channels has almost returned to its pre-covid levels, reports Dataxis. Sports broadcasters had been stripped of live programming because of the cancellation of almost all live sports events for several months last year. However, the churn and the loss in subscribers did […]

May 17, 2021

Fight Sports, Sky acquire Mayweather vs Paul

Fight Sports has landed the rights in over 50 countries to the anticipated return of Floyd Mayweather as he takes on internet celebrity Logan Paul on June 6th. In the UK and Ireland, the exhibition bout will be available on Sky Sports Box Office. Fight Sports has acquired the rights to this event in most […]

May 17, 2021By Nik Roseveare

Sky Sports covers WNBA’s 25th season

Sky Sports is scheduled to broadcast the WNBA’s landmark 25th season, including 17 regular-season games airing in European primetime, as well as the WNBA All-Star Game and a range of Playoff and Finals games. The 2021 season officially gets underway this weekend, with all 12 teams in action. First up is the All-Star Game on […]

May 14, 2021By Nik Roseveare

EPL agrees broadcast rights renewals

As anticipated, English Premier League clubs have unanimously agreed a proposal to conclude a three-year renewal of the League’s UK live and non-live broadcast agreements with Sky Sports, BT Sport, Amazon Prime Video and BBC Sport. This follows approval in principle for the renewal from Government after an extensive period of consideration. The approval from […]

May 13, 2021By Colin Mann

BBC Scotland scores SPFL play-offs

The SPFL has agreed a five-season deal with BBC Scotland for the rights to screen the Premiership quarter-final and semi-final play-off ties. The SPFL acquired these rights back last summer from Sky Sports – who will retain the rights to both legs of the play-off final, which will take place on May 2oth and 24th. […]

May 5, 2021By Nik Roseveare