Global adtech company, Smart AdServer, has relaunched its global presence in 14 countries under the new name, Equativ. This follows the company’s acquisitions of DynAdmic and LiquidM, with the companies now consolidated under the Equativ brand. Equativ says it will capitalise on this unified expertise to fulfil the promise of advertising technology; offering a comprehensive […]

Smart AdServer, the independent ad monetisation platform, has announced its acquisition of DynAdmic, the integrated video advertising marketplace. DynAdmic’s technology and operations will be integrated within Smart’s offering to provide media solutions to buyers and bring a new exclusive monetisation channel to media publishers. The combined group will benefit from cookie free contextual targeting capabilities […]