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smart speakers

Tesco, Say It Now deliver actionable smart speaker ad campaign

Say It Now, the voice assistant adtech firm, has partnered with Tesco, the UK supermarket chain, to deliver its first-ever actionable audio smart speaker advertising campaign that enabled UK customers to access special offers and set notifications as part of The Tesco Christmas Party campaign. During the festive season, smart speaker listeners who heard the […]

January 25, 2023

Research: Smart speakers combat loneliness

Smart speakers are playing an important role in combatting loneliness for people who live on their own, according to new Ofcom research. The regulator’s latest data show that smart speaker ownership nearly doubled during the pandemic, increasing from 22 per cent of households in 2020 to 39 per cent earlier in 2022. But why do […]

December 13, 2022By Colin Mann

Report: Smart home device market slows

Consumer buying continues to cool across the globe as macroeconomic issues persist. The slowdown in buying is expected to result in flat growth for smart home device shipments in 2022, according to the International Data Corporation (IDC) Worldwide Quarterly Smart Home Device Tracker. Global shipments are expected to remain at 897.4 million with major categories such […]

October 4, 2022

Pizza Hut launches actionable audio advert

Say It Now, the voice assistant adtech firm, has partnered with Pizza Hut, the pizza chain with 18,000 restaurants in more than 100 countries, and Navigate Digital, the performance marketing agency, to create a new smart speaker advertising campaign that enables customers to claim a discount via the Alexa voice assistant. Amazon smart speaker listeners […]

August 22, 2022

Study: Smart speaker ads build deeper connections

Smart speaker advertising generates powerful responses in the human brain that can help build deeper connections between brands and consumers, according to research from Neuro-Insight, commissioned by Octave Audio, Say It Now and Xaxis. The study investigated consumer engagement in a 30-60 second conversation with a voice assistant and compared brain responses with standard broadcast […]

July 20, 2022

Survey: 73% US fear smart devices spy on them

A survey from Mortgage Cadence shows Americans love smart tech, but also have concerns about privacy and security. Just how prevalent is smart technology in American homes? In a survey of 900 individuals, 94 per cent of Americans say they have at least one smart device in their home right now, and 1 in 5 […]

June 30, 2022

Specsavers launches ‘actionable’ audio advert for smart speakers

Say It Now, the London voice assistant adtech firm, has partnered with Specsavers to enable customers to book their hearing tests online via their Alexa smart speaker. Smart speaker listeners who hear the Specsavers advert on digital radio stations will be able to say “Alexa, open Specsavers Hearing”, with customers then able to have a […]

June 15, 2022

Research: Media device voice command grows

Findings from Hub Entertainment Research’s study, Voice Control: The Future Speaks, show that nearly all consumers have used voice commands to control at least some devices. But there are still roadblocks to voice control becoming the default method of tech interaction – chief among them, concerns about privacy. Voice command is commonplace among consumers. Four […]

January 12, 2022

Research: Smart TV & speaker adoption rose in pandemic

Parks Associates has announced the release of its latest Consumer Insights Dashboard, a new ongoing service that analyses the firm’s quarterly surveys of 10,000 US broadband households to track consumer adoption of home devices and services. The research reveals that among the most commonly adopted CE device categories, smart TVs and smart speakers/displays showed significant […]

September 29, 2021

Analysis: Strong growth for European smart home market

The smart home market in Europe accounted for almost 23 million units in the first quarter of 2021 — growth of 25.6 per cent over the same quarter last year, according to International Data Corporation (IDC). “The growth in smart home products was visible in all categories,” advises Antonio Arantes, senior research analyst for smart […]

July 6, 2021