Specsavers launches ‘actionable’ audio advert for smart speakers
Say It Now, the London voice assistant adtech firm, has partnered with Specsavers to enable customers to book their hearing tests online via their Alexa smart speaker. Smart speaker listeners who hear the Specsavers advert on digital radio stations will be able to say “Alexa, open Specsavers Hearing”, with customers then able to have a […]