The UK Government should include measures to protect radio when it introduces the Media Bill to address the risk to the industry of larger platforms controlling access to stations and driving listeners elsewhere, according to the House of Commons Culture, Media and Sport Committee. The Committee’s recommendation is contained in its first report following its […]
Global shipments of smart home devices continued to decline in the first quarter of 2023 as shipments fell 5.6 per cent year over year to 186.0 million units, according to the International Data Corporation (IDC) Worldwide Quarterly Smart Home Device Tracker. Smart speakers and networked video entertainment devices faced the steepest declines in the first […]
According to a research report from the IoT analyst firm Berg Insight, the number of smart homes in Europe and North America reached 120.5 million in 2022. North America is the leading market in terms of penetration and 39.2 per cent of all households in the region had at least one smart home product or […]
Say It Now, the voice assistant adtech firm, has partnered with Tesco, the UK supermarket chain, to deliver its first-ever actionable audio smart speaker advertising campaign that enabled UK customers to access special offers and set notifications as part of The Tesco Christmas Party campaign. During the festive season, smart speaker listeners who heard the […]
Smart speakers are playing an important role in combatting loneliness for people who live on their own, according to new Ofcom research. The regulator’s latest data show that smart speaker ownership nearly doubled during the pandemic, increasing from 22 per cent of households in 2020 to 39 per cent earlier in 2022. But why do […]
Consumer buying continues to cool across the globe as macroeconomic issues persist. The slowdown in buying is expected to result in flat growth for smart home device shipments in 2022, according to the International Data Corporation (IDC) Worldwide Quarterly Smart Home Device Tracker. Global shipments are expected to remain at 897.4 million with major categories such […]
Say It Now, the voice assistant adtech firm, has partnered with Pizza Hut, the pizza chain with 18,000 restaurants in more than 100 countries, and Navigate Digital, the performance marketing agency, to create a new smart speaker advertising campaign that enables customers to claim a discount via the Alexa voice assistant. Amazon smart speaker listeners […]
Smart speaker advertising generates powerful responses in the human brain that can help build deeper connections between brands and consumers, according to research from Neuro-Insight, commissioned by Octave Audio, Say It Now and Xaxis. The study investigated consumer engagement in a 30-60 second conversation with a voice assistant and compared brain responses with standard broadcast […]
A survey from Mortgage Cadence shows Americans love smart tech, but also have concerns about privacy and security. Just how prevalent is smart technology in American homes? In a survey of 900 individuals, 94 per cent of Americans say they have at least one smart device in their home right now, and 1 in 5 […]
Say It Now, the London voice assistant adtech firm, has partnered with Specsavers to enable customers to book their hearing tests online via their Alexa smart speaker. Smart speaker listeners who hear the Specsavers advert on digital radio stations will be able to say “Alexa, open Specsavers Hearing”, with customers then able to have a […]