Advanced Television

smart speakers

Specsavers launches ‘actionable’ audio advert for smart speakers

Say It Now, the London voice assistant adtech firm, has partnered with Specsavers to enable customers to book their hearing tests online via their Alexa smart speaker. Smart speaker listeners who hear the Specsavers advert on digital radio stations will be able to say “Alexa, open Specsavers Hearing”, with customers then able to have a […]

June 15, 2022

Research: Media device voice command grows

Findings from Hub Entertainment Research’s study, Voice Control: The Future Speaks, show that nearly all consumers have used voice commands to control at least some devices. But there are still roadblocks to voice control becoming the default method of tech interaction – chief among them, concerns about privacy. Voice command is commonplace among consumers. Four […]

January 12, 2022

Research: Smart TV & speaker adoption rose in pandemic

Parks Associates has announced the release of its latest Consumer Insights Dashboard, a new ongoing service that analyses the firm’s quarterly surveys of 10,000 US broadband households to track consumer adoption of home devices and services. The research reveals that among the most commonly adopted CE device categories, smart TVs and smart speakers/displays showed significant […]

September 29, 2021

Analysis: Strong growth for European smart home market

The smart home market in Europe accounted for almost 23 million units in the first quarter of 2021 — growth of 25.6 per cent over the same quarter last year, according to International Data Corporation (IDC). “The growth in smart home products was visible in all categories,” advises Antonio Arantes, senior research analyst for smart […]

July 6, 2021

Research: UK bought 21m connected devices during lockdown

One in five UK adults (21 per cent) – the equivalent of 10.3 million consumers – purchased at least one new digital device as a result of spending more time at home because of the Covid-19 pandemic according to Deloitte’s Digital Consumer Trends 2020 report. In total, up to 21.2 million digital devices were purchased […]

August 25, 2020