Advanced Television

Smart TV

Analysis: US viewing behaviour unchanged by CTVs

Approximately three-quarters of US Internet households own at least one smart TV, according to the Kagan first-quarter 2022 US Consumer Insights survey. However, the ability to access online digital entertainment directly from a smart TV has had virtually no effect on consumer TV viewing behaviour, according to the survey data.      A comparison between smart TV […]

June 9, 2022

Smart TV vs Smartphones: The Fight for Attention

Anshuman Das, Founder & CEO of Muvi, has shared his thoughts on the battle for attention between smart TVs and smartphones, suggesting that it’s never between devices, and even less often between functionalities, but rather it’s all about convenience. He writes… In the second decade of this century, the 2000s ushered in the concept of […]

June 8, 2022

Research: 46% US adults viewing via CTV device

Findings from Leichtman Research Group indicate that 87 per cent of US TV households have at least one Internet-connected TV device, including connected Smart TVs, stand-alone streaming devices (such as Roku, Amazon Fire TV sticks or boxes, Chromecast, or Apple TV), connected video game systems, and/or connected Blu-ray players. This compares to 80 per cent […]

June 6, 2022

Nielsen deduplicates smart TV, streamer audiences

Nielsen has expanded deduplication of connected TV (CTV) audiences to include new Smart TV original equipment manufacturer (OEM) inventory, enabling media buyers and sellers to obtain accurate, person-level viewership inclusive of co-viewing across Samsung and VIZIO devices, in addition to Roku, Hulu and other streaming platforms in the US. Nielsen says media buyers can now […]

May 20, 2022

M7 Group integrates TV platforms into smart TVs

M7 Group has announce it will integrate its TV platforms into smart TV sets from a number of manufacturers, enabling direct access by viewers with the user interface appearing in the platforms’ branded design. The solution is based on the integration of the M7 channel mechanism FST (Fast Scan Tables), full compliance with the M7 […]

May 10, 2022

Study: UK audiences increasingly valuing Connected TV

Findings from a study conducted by video advertising software provider FreeWheel, a Comcast company, in collaboration with an independent research company, Happydemics, suggests that across Europe, Smart TV device adoption is rising. The study assessed how UK viewers use CTV and their media platform preferences and sought to understand their attitudes towards video on demand […]

April 27, 2022

Research: 76% US homes have smart TV

Hub Entertainment Research’s fourth annual Connected Home study shows compound growth for smart TVs: more US homes own them, and more owners are using their built-in capabilities to stream shows. Other smart tech – smart speakers or smart home devices – are in a substantial number of American homes, but still lag behind adoption of […]

April 8, 2022

Study: Smart TVs, gaming lead video accessibility

According to research by Interpret, smart TV makers and gaming companies have been some of the most aggressive in the entertainment arena to bring new accessibility features to market. While innovations related to visual disabilities have been among the most plentiful, new capabilities for auditory and physical / mobility have also emerged. Improvements for cognitive […]

April 8, 2022

VIDAA, SeaChange addressable ad partnership

Smart TV operating system and content platform provider VIDAA USA, and video delivery and ad insertion solutions specialist SeaChange International have partnered to develop jointly a streaming and ad insertion solution to accelerate the expansion of free ad-supported content on VIDAA tv globally. VIDAA will provide a seamless interface to bring SeaChange Xstream platform customers […]

April 5, 2022

Research: Consumers ‘prefer in-content ads over spots’

Mirriad, the in-content advertising company, has published its latest whitepaper: The Lost Audiences – Regaining Control. The paper highlights in-content advertising as a continually growing avenue for brands and advertisers to engage with audiences in an impactful and non-disruptive way, and explores how companies can recuperate lost GRPs and expand reach via the use of […]

April 1, 2022