Having suffered consecutive quarterly revenue declines in 2022, Snapchat saw advertising revenue steadily bounce back in 2023 – albeit at modest levels compared to Big Tech peers. According to WARC Media forecasts, the company will see +13.7 per cent year-on-year advertising spend growth this year to reach $5.2 billion (€4.8bn), with marketers in APAC having […]

Integral Ad Science (IAS), the media measurement and optimisation platform, has announced a first-to-market partnership with Snap to provide advertisers with increased transparency across their Snapchat campaigns through IAS’s AI-driven Total Media Quality (TMQ) Brand Safety and Suitability Measurement product. “We are excited to partner with Snap to deliver our best-in-class measurement solution for marketers […]

Amplified Intelligence, a source for attention measurement, has partnered with Snapchat on an approach to assess how augmented reality (AR) Lenses captivate audiences. Conducted in partnership with global media agency OMD, the research initiative facilitated live analysis of in-the-moment human attention on Snapchat AR Lenses, producing the most accurate measurement to date. Catalysed by the […]

Social media company Snap, owner of Snapchat, has announced plans to cut around 10 per cent of its work force – which will amount to some 500 employees. “In order to best position our business to execute on our highest priorities, and to ensure we have the capacity to invest incrementally to support our growth […]

Samba TV, a provider of TV technology for audience data and omniscreen measurement, has announced a strategic partnership with Snap, creator of social media app Snapchat. To help brands further understand the value of advertising on Snapchat, the company has tapped Samba TV to provide outcome measurement to Snap advertisers in the entertainment vertical. Samba […]

Channel 4 and Snap have extended and enhanced their long-term partnership to continue bringing Channel 4 programming to Snapchat users, while additionally collaborating on made-for-Snap content. Snap and Channel 4 will collaborate on new ‘Snap-first’ content. Channel 4 will create a new series, with a built-in Augmented Reality (AR) component – more details will be […]

While mobile phone calls are still a popular way to keep in touch with friends and family, most adults would rather go without them for a day than forgo their favourite messaging apps if they had to choose between them, according to research published by Ofcom. Online communication services like WhatsApp and Snapchat have become […]

A report, Regulating Video-Sharing Platforms (VSPs), from UK comms regulator Ofcom lifts the lid, for the first time, on how easy it is for people to access, use and understand the terms and conditions set by six platforms: BitChute, Brand New Tube, OnlyFans, Snapchat, TikTok and Twitch. It also scrutinises how these VSPs communicate what […]

Online news sources – particularly social media sites and apps – are the dominant means by which younger people in the UK access news, meaning their direct relationships with traditional news brands are weakening, UK comms regulator Ofcom has found. Ofcom’s News Consumption in the UK 2022/23 report reveals that older teens and young adults […]