Online intermediaries, such as social media, search engines and other online aggregators exert a significant influence on the news stories people consume, according to research from UK media regulator Ofcom. Nearly two-thirds (64 per cent) of UK adults use online intermediaries to access news, with Meta – the company which owns Facebook and Instagram – […]
Strange times in the UK news market. GB News continues to generate its own headlines by setting new records for Ofcom breaches, while Talk TV announces it is shutting down its broadcast version. News UK has decided its niche news channel was a bit too niche – the fact star turn Piers Morgan had already […]
BT Group research reveals how tech-savvy over-65s are making an average of £650-a-year monetising their traditional skills online. While Gen Z (18-24 year-olds) might be better known for online side hustles, over-65s are knitting, sewing and baking their way to spare cash, often marrying a lifetime of expertise with digital skills to gain followers and […]
The gambling industry competition is stiff, so operators utilise all means to promote their platforms and increase customer engagement. Providing lucrative bonuses for new and regular players is a working tool; however, it’s often not enough to enhance brand recognition in the market. Therefore, companies usually launch additional promotional campaigns to inform users of their […]
Data on sponsor brand success during the Super Bowl LVIII broadcast on February 1th has been outlined in a report from Relo Metrics, providing insight into brand sponsor performance on and off the field during the game telecast.As the most-watched sports league in the US, the NFL stands head and shoulders above the other leagues. […]
Social media company Snap, owner of Snapchat, has announced plans to cut around 10 per cent of its work force – which will amount to some 500 employees. “In order to best position our business to execute on our highest priorities, and to ensure we have the capacity to invest incrementally to support our growth […]
DAZN, the sports streaming service, has launched its new YouTube channel, DAZN Sport, as a home for original storytelling on the lives of top athletes on and off the field. The channel will be populated with DAZN owned documentaries and other archive content they have global rights to, as well as original shorts that span […]
As the second-largest market in the digital advertising space, the social media ad industry has significantly grown over the years. With an estimated 4.9 billion social media users across the world and over 90 per cent of marketers using social media to promote brands and reach customers, it’s little wonder this type of advertising has […]
FilmRise, the US-based film, television studio and streaming network, and Viral Nation, a social media transformation and technology company, have entered into a distribution partnership. The deal will expand the FilmRise Creator Partner Programme (CPP), adding 10 top creators spanning a host of genres. Participating Viral Nation creators will provide FilmRise with exclusive worldwide rights […]
Marigold, a martech specialist focused on delivering relationship marketing solutions, has released the 2024 Marigold Global Consumer Trends Index Report, which offers insights into relationship marketing for the year ahead. Based on surveys conducted by Econsultancy across nearly 10,400 consumers worldwide, the report examines consumer attitudes and generational differences in personalisation, privacy, messaging, advertising and […]