Real-world concerns about women’s safety and wellbeing are mirrored in the online world, according to figures from Ofcom’sstudy into the nation’s online lives. Its findings reveal that women are less confident about their online safety than men, more negatively affected by discriminatory, hateful and trolling content, and feel less able to have a voice and […]
Digital video advertising spend surged 49 per cent in 2021 and is expected to increase an additional 26 per cent to $49.2 billion (€46.6bn) in 2022 according to IAB’s 2021 Video Ad Spend and 2022 Outlook report. Released at the 2022 IAB NewFronts, in conjunction with Standard Media Index (SMI) and Advertiser Perceptions, the report […]
Virgin Media O2 has launched a multi-million pound integrated brand campaign to drive awareness for its joint proposition, Volt. Running throughout the UK for the next five weeks across multiple touchpoints, the campaign aims to demonstrate how Virgin Media and O2 are ‘Better, connected’ by giving customers more and supercharging the nation’s connectivity. ‘Volt,’ the […]
ITV is launching a call out for young creatives to turn their innovative ideas into reality, backing them with a £25000 budget. From graphic designers to animators, editors and social media wizards, ITV’s BluePrint Network will collaborate with creatives aged 16-34 to produce digital content that will live on their social media platforms. Anyone can […]
This year’s Digital media trends survey from Deloitte reveals that media companies in the US are now feeling more turbulence from the deeper currents shaping consumer behaviour. After 15 years of growth, SVoD services have successfully unbundled video, lowered costs to consumers, and ignited fierce competition among providers. Top SVoD services are consolidating content and […]
WWE and Fanatics have announced a long-term sports and entertainment partnership that will see Fanatics utilise its expanded digital sports platform to create a new, enhanced experience for WWE fans globally across several businesses, including e-commerce and licensed merchandise, as well as physical, digital, and non-fungible token (NFT) trading cards. Through the deal, WWE will […]
Following news that the HBO Max and Discovery+ apps will combine following the WarnerMedia/Discovery merger, Helixa looked at what crossover audiences these audiences have. In short, they both have a high affinity for the other despite some age differences. In fact, 31.35 per cent of Discovery+’s audience are also fans of HBO Max. Helixa, an […]
South Africa’s Competition Commission has hit Facebook’s parent, Meta, with alleged “abuse of dominance” and is seeking a hefty fine for Facebook. The Commission, in a statement which included references to Meta subsidiaries WhatsApp and Facebook South Africa, says that it has cited the two companies for prosecution at the Competition Tribunal and would be […]
Orange has published the third edition of the Observatory of Digital Uses, in partnership with OpinionWay. Created in 2018 by Orange and OpinionWay, the Observatory is returning in its third edition to provide feedback on digital uses in 2021. This year, the Observatory aimed to measure the development of digital behaviorus, the health crisis’ impact […]
The Hero Indian Super League, India’s top tier football league, has turned to Tellyo and the Tellyo Pro solution to help optimise their social media content strategy. “We needed a robust, efficient and cost effective media solution that would allow us to facilitate the dissemination of our match content across different social media platforms quickly,” […]