After Party Studios has scored a second season of digital content production for the League of ’72 channel and socials for Sky Bet and the EFL (English Football League). This will now also incorporate a newly launched TikTok channel, which has attracted 1 million likes in the first week of launch, in addition to the […]

A survey by The International Panel on the Information Environment (IPIE) reveals a concerning outlook for the global information environment, with an increasing majority of experts predicting further degradation due to the rise of artificial intelligence (AI). The report entitled Expert Survey on the Global Information Environment 2024 – Searching for Solutions flags social media owners, […]

Channel 4 Sales’ Social Branded Ents team is launching a new social series dedicated to celebrating Ireland’s warmth and hospitality in a new collaboration with Tourism Ireland, for their second partnership in the last two years. After Stand Up Road Trip – a series launched in 2023 featuring comedians Suzi Ruffell and Seán Burke – the […]

Research from Verve has highlighted that while 68 per cent of UK and US consumers who shared their opinion agree they have more control over their app privacy settings than two years ago, 58 per cent of consumers are also more willing to share data on apps than before. The study surveyed 4,001 respondents across […]

Portugese footballer, Cristiano Ronaldo, has reached 1 billion total followers across his various social media accounts – making him the first peron in the world to do so. The number is calculated by combining his total number of followers across Instagram, Facebook, Twitter, YouTube, Weibo and Kuaishou. It does not equate to 1 billion individual […]

Research from Tata Comms Media reveals that global corporations overwhelmingly view video as a vital element of their communications strategies with customers, investors and employees, now and in the future. Moreover, almost half of companies are boosting their budgets in this area by more than 50 per cent. Tata Comms Media commissioned Sapio Research to conduct […]

The nation of passionate sports fans is estimated to generate £13 billion (€15.4bn) for the UK economy in 2034, according to research into the impact of the sporting ecosystem by Public First, commissioned by Sky. As more people than ever before tune into sports, a report titled Game Changing: How sport makes us happier, healthier […]

The Paris 2024 Paralympic Games will deliver increased exposure for Para sports in Europe as Infront, the exclusive European media partner of the International Paralympic Committee (IPC), looks to leverage a mix of traditional and innovative channels to reach a more diverse audience. By combining free-to-air, commercial, and pay-TV platforms with digital and social media […]

Snapchat has recently unveiled a range of product updates on its social media platform – from more expansive optimisation choices that drive lower-funnel conversions to new brand-specific ad formats that achieve cost-effective reach. “These new products and improvements offer partners compelling ways to reach the Snapchat audience,” the company wrote in a blog post. “And […]

According to Mediaocean’s upcoming 2024 H2 Market Report, social media, digital display/video and Connected TV (CTV) are still the fastest growing channels, seeing a steady increase in investment that matches consumer engagement and time spent. In H2 2024, 66 per cent of survey-takers said they are planning to increase social media spending, 64 per cent […]