A YouGov survey commissioned by EE has revealed that two fifths (38 per cent) of kids aged 6-15 will copy behaviour of adults, online and offline, if they see it is positively reinforced, even if they think it’s wrong. Furthermore, the research highlights the true exposure to hate that kids suffer with today across the […]

WARC Digital Commerce has published its annual report looking at the trends having an outsized impact on the future of this dynamic and hyper-competitive space. Gregory Grudzinski, Reports Editor, WARC Digital Commerce, and author of the study, commented: “Following the explosion of digital commerce onto the advertising landscape, this report looks at trends in four […]

WSC Sports, the specialist in AI-powered sports content technology, has announced its evolution to an AI content management, creation, and distribution solution. The company aims to empower sports media rights holders to engage with fans through more personalised content, formats and viewing channels. As part of the company’s next phase of growth, WSC Sports is […]

Nielsen, the specialist in audience measurement, data and analytics, has released its sixth global Annual Marketing Report, revealing marketers’ priorities and plans to improve ROI in 2024 and beyond. The report, which surveyed nearly 2,000 global marketers, found that marketers continue to view social media, search, online/mobile video, and online/mobile display as the most effective […]

Ofcom, the UK media regulator, has published a package of proposed measures that social media and other online services must take to improve children’s safety when they’re online. Ofcom has explained some of the main measures and the difference it expects them to make and has set out proposed steps online services would need to take […]

According to WARC Media’s latest forecasts, social media is now the largest channel worldwide by advertising investment, having overtaken paid search last year, and is forecast to total $247.3 billion (€231.1bn) in 2024, up 14.3 per cent year-on-year. Data from GWI shows that time spent with social platforms has increased by 50 per cent since […]

ITV has launched ITV Insiders, a content ambassador programme that seeks to put ITV’s brand and programming at the heart of social conversations. The ITV Insiders initiative brings together over 100 of the UK’s forward thinking and culturally relevant content creators, encompassing a cross section of consumer interests, demographics and geographical regions. Rooted in the […]

A UNESCO report warns that, while digital technologies can enhance teaching and learning, they also present risks such as the invasion of users’ privacy, distraction from learning and cyberbullying. The report sheds light on how social media amplifies gender stereotypes, with negative effects on girls’ well-being, learning and career choices. “Children’s social lives are increasingly […]

Infant school children are increasingly online and given more digital independence by parents, according to Ofcom’s annual study of children’s relationship with the media and online worlds. Around a quarter of 5-7 year-olds (24 per cent) now own a smartphone, while three-quarters use a tablet  (76 per cent). Compared to a year ago, a higher proportion of […]

The way people use, think and feel about different types of media is constantly changing. In Ofcom’s latest media literacy research, the media regulator takes a deep dive into how people across the UK are navigating an increasingly online world. This year’s study explores how adults across the UK feel about issues ranging from artificial […]