Advanced Television

social media

WrestleMania 39 “most successful” WWE event ever

WWE has announced the WrestleMania 39 premium live event became the most-successful and highest-grossing event in the company’s history. The two-night, sold-out event at SoFi Stadium in Los Angeles on April 1st and 2nd set new records for viewership, gate, sponsorship, merchandise and social media. Night 2 of WrestleMania 39 surpassed the existing global viewership record […]

April 3, 2023By Nik Roseveare

BBC launches freelancer social media guidance review

The BBC has confirmed the appointment of TV executive John Hardie to review how its social media guidance applies to freelancers. The review, which was announced by BBC Director-General Tim Davie earlier in March, will start immediately. It is expected the review will be completed by the summer and any changes to the BBC’s social […]

March 31, 2023By Colin Mann

Study: Social media crucial for Gen Z music discovery

Research has revealed that consumers want brands to be actively involved in the development of new and emerging musicians. More than a third (39 per cent) of people expect brands and companies to use the music of emerging artists in their social media posts – and a similar number (34 per cent) expect brands to […]

March 8, 2023

Videocites partners with NBA

Videocites, creator of the next-generation analytics solution that reveals the social footprint created by fans and partners on social media, has announced the initial closing of a Series B round led by Velocity Capital Management with additional investments by Series A investor Infront Sports & Media AG, and NBA Equity. Videocites is providing the NBA […]

March 1, 2023By Nik Roseveare

Study: 75% Millennial parents keep children off social media

Millennials have ripped up the parenting rulebook when it comes to raising their own Gen Alpha children, according to a study by kids and family insight company Beano Brain. Findings from the year-long study based on more than 200-hours of face-to-face interviews and a survey of 2,000 parents are published in a white paper titled […]

February 28, 2023

Research: Gen Z Brits fatigued by news, social media

Data from audience insights platform GWI, reveals that Gen Z has become ‘crisis fatigued’ in their attitude to the world around them. The research from GWI’s Global Gen Z report, reveals that, despite being known as a climate-conscious generation, young Brits interest in environmental issues has dropped by 19 per cent over the past year, […]

February 16, 2023

Channel 4 commissions Andrew Tate doc

Channel 4 has commissioned 1×60’ documentary that will explore the rise of controversial social media star Andrew Tate. The 36-year-old American-born ex-kickboxer and adult entrepreneur Tate achieved global status on social media by lacing self-help techniques and get-rich-quick schemes with toxic misogyny. He gained millions of followers – largely young men – on TikTok and […]

January 31, 2023

BBC shares review into tax and spend coverage

The BBC has shared its first ever thematic review as part of the Corporation’s 10-Point Impartiality Plan. The review assesses whether due impartiality is being achieved across BBC taxation and public spending, government borrowing and debt output and considers if a breadth of voices and viewpoints are being reflected. The BBC Board commissioned review finds […]

January 30, 2023

Forecast: UK adspend to rise 3.8% this year

The latest quarterly data from the Advertising Association/WARC Expenditure Report shows that UK adspend rose 4.3 per cent in Q3 2022, to a total of £8.5 billion (€9.6bn). This means spend during the first nine months of the year was up 10.8 per cent, at £25.3 billion. Additional report highlights include: –  OOH and cinema […]

January 27, 2023

Canal 13 partners with Grabyo

Canal 13, the open television broadcaster for Chile, has partnered with cloud video platform Grabyo to increase its social and digital video content offering. With around 90 per cent of the Chilean population using social media, it has become a major channel for broadcasters in the country to reach large audiences. Since January 1st 2023, the […]

January 24, 2023