MTV Oy and Sofia Digital have jointly developed a new way to make advertising interactive when watching content on Smart TV. The solution helps to enable clickable campaigns to be activated through TV-screen using companion devices, like smartphones. This solution answers the problem, which many advertisers have – namely identification and targeting of individual TV […]

Sofia Digital continues its fruitful co-operation with the DVB Project, which is an industry-led consortium of the world’s leading media and technology companies working together to design open technical specifications for digital media delivery. The new project involves the DVB-I standard (I for Internet), creating a central service list registry implementation to speed up the […]