Spotify and Integral Ad Science (IAS) have announced a new partnership to establish a third-party brand safety solution for podcast advertisers. The companies will embark on an analysis to help the industry understand the tools and resources necessary to effectively deliver brand safety in podcasting and digital audio writ large. Ultimately, the firms intend to […]

In February 2021, Spotify’s market entry into 39 African countries gave a new boost to the music streaming competition. Spotify’s decision to bet on the entire continent, rather than continuing focusing on North Africa and South Africa, emphasises the new global players’ interest in this promising market, reports Dataxis. Music streaming has undergone a multi-speed […]

Over the last three years, Italians have increased time spent viewing online entertainment content by 44 per cent, according to Comscore data for January 2022. Online video represents the most widespread form of digital entertainment, thanks to operators such as YouTube, which has a 95 per cent penetration rate among the Italian digital population Also […]

With the average Brit spending 3 hours and 37 minutes online every day, and an average of 1 hour 21 minutes a day watching online services such as Netflix, research by comparethemarket reveals UK households spend nearly £300 (€360.56) every year on online subscriptions. One in 12 people spend more on subscriptions each month than […]

In February 2021, Spotify announced two more acquisitions in the podcasting business: Podsights, an advertising measurement tool, and Chartable, an analytics platform for podcast publishers. The streaming giant clearly stays on target by adding these podcast technology companies to the long list of its latest investments in podcasting, notes a report from Dataxis. In fact, […]

According to Craig Armer, Strategic Insights Director at Kantar, 2022 could be the year Amazon dethrones Spotify as the UK’s biggest music streaming platform.  Kantar’s Entertainment on Demand study into the UK’s music habits has uncovered the following trends: 53 per cent of UK consumers with a music streaming subscription have a Spotify account, compared […]

The UK’s Competition and Markets Authority (CMA) will ask whether the music streaming market is working well for music lovers, as part of a study into the sector. Streaming has changed the way we listen to music. In the UK, more than 80 per cent of recorded music is now listened to via a streaming […]

Users engage with their mobile phones as much as ever, with overall session and install numbers remaining consistent, but the apps they engage with shift for a few weeks, reports app marketing specialist Adjust. Someone who typically uses a health and fitness app every day might take a break and gravitate toward food delivery, and […]

A study from Juniper Research has found that the global market value of the subscription economy will grow to $275 billion (€242.6bn) in 2022; rising from $224 billion in 2021. After evaluating 10 key subscription-based markets, the research identified the following three as generating the highest revenue in 2022: 1. Physical Goods2. Digital Video3. Digital […]