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Report: App usage patterns shift over Xmas

Users engage with their mobile phones as much as ever, with overall session and install numbers remaining consistent, but the apps they engage with shift for a few weeks, reports app marketing specialist Adjust. Someone who typically uses a health and fitness app every day might take a break and gravitate toward food delivery, and […]

January 19, 2022

Forecast: Subscription economy market at $275bn in 2022

A study from Juniper Research has found that the global market value of the subscription economy will grow to $275 billion (€242.6bn) in 2022; rising from $224 billion in 2021. After evaluating 10 key subscription-based markets, the research identified the following three as generating the highest revenue in 2022: 1. Physical Goods2. Digital Video3. Digital […]

January 11, 2022

Moonwalk launches NFT Utility Wallet

Moonwalk, the NFT and Web3 Communities platform for brands and creators, has announced the official unveiling of the Moonwalk-branded NFT Utility Wallet, a no-code solution for brands, gaming companies and creators looking to create NFT communities and deploy NFT-powered unlocks and gamification. Available for desktop, mobile web, chrome extension and API deployment, Moonwalk’s unique NFT […]

December 1, 2021

TVSquared appoints Wogan, Hindlian

TVSquared, a global player in converged TV ad measurement and attribution, has announced the addition of Debbie Wogan as chief revenue officer (CRO) and Jessica Hindlian as senior vice president (SVP) of identity and partnerships. Wogan brings more than 20 years of digital sales leadership experience. She previously held roles as principal agency manager at […]

November 2, 2021

Analysis: TV ad-spend vs consumption inflated

WARC analysis of advertising spending forecasts for 100 markets worldwide, and the results of a survey by GWI of more than 715,000 consumers, show that advertiser spend on TV and social media is highly inflated in relation to daily consumption. These findings are by WARC, the international marketing intelligence service, as part of its new […]

October 21, 2021

Report: Digital Audio market gaining momentum in LatAm

Digital Audio (streaming radio and podcasts) currently represents a limited market in Latin America. In 2020, it generated only $25 million (€21.4m) in advertising; a figure that, comparatively, was equivalent to 5 per cent of the total income of traditional radio stations. However, a wide range of regional media types have started to embrace digital […]

October 21, 2021

CMA to probe music streaming market

The UK’s Competition and Markets Authority (CMA) has announced its intention to launch a market study into music streaming. Following discussion by the CMA Board, CMA will now carry out work to consider and develop the final scope of the market study, before formally launching it as soon as possible. The CMA has written to […]

October 19, 2021By Colin Mann

Law&Crime launches US spin-off of They Walk Among Us

Law&Crime, the live trial and true-crime network, has announceed the launch of a new spinoff podcast hosted by the award winning team of They Walk Among Us. The new spinoff, They Walk Among America premieres on September 28th, adding to Law&Crime’s growing podcast network. Launched in September 2016 and produced by Benjamin and Rosanna Fitton, […]

September 28, 2021

The Ringer, WWE launch audio network

The Ringer, a Spotify Studio, and WWE will launch an exclusive audio network as part of a multi-year audio content partnership, the companies announced today. As part of the deal, The Ringer and WWE will also collaborate to develop new, original audio content exclusively for the Spotify platform and Ringer website. In addition, existing WWE […]

August 19, 2021

Vodafone launches Pro Broadband with Alexa

UK multiplay telco Vodafone has launched Vodafone Pro Broadband with Alexa Built-in which it claims offers customers a UK broadband first – a Super WiFi Plus booster with Alexa Built-in, hybrid 4G broadband back-up and dedicated WiFi Xperts support from £38 (€45) a month. Vodafone’s new booster includes Alexa – giving households the ability to […]

August 9, 2021