TVSquared, a global player in converged TV ad measurement and attribution, has announced the addition of Debbie Wogan as chief revenue officer (CRO) and Jessica Hindlian as senior vice president (SVP) of identity and partnerships. Wogan brings more than 20 years of digital sales leadership experience. She previously held roles as principal agency manager at […]
WARC analysis of advertising spending forecasts for 100 markets worldwide, and the results of a survey by GWI of more than 715,000 consumers, show that advertiser spend on TV and social media is highly inflated in relation to daily consumption. These findings are by WARC, the international marketing intelligence service, as part of its new […]
Digital Audio (streaming radio and podcasts) currently represents a limited market in Latin America. In 2020, it generated only $25 million (€21.4m) in advertising; a figure that, comparatively, was equivalent to 5 per cent of the total income of traditional radio stations. However, a wide range of regional media types have started to embrace digital […]
The UK’s Competition and Markets Authority (CMA) has announced its intention to launch a market study into music streaming. Following discussion by the CMA Board, CMA will now carry out work to consider and develop the final scope of the market study, before formally launching it as soon as possible. The CMA has written to […]
Law&Crime, the live trial and true-crime network, has announceed the launch of a new spinoff podcast hosted by the award winning team of They Walk Among Us. The new spinoff, They Walk Among America premieres on September 28th, adding to Law&Crime’s growing podcast network. Launched in September 2016 and produced by Benjamin and Rosanna Fitton, […]
The Ringer, a Spotify Studio, and WWE will launch an exclusive audio network as part of a multi-year audio content partnership, the companies announced today. As part of the deal, The Ringer and WWE will also collaborate to develop new, original audio content exclusively for the Spotify platform and Ringer website. In addition, existing WWE […]
UK multiplay telco Vodafone has launched Vodafone Pro Broadband with Alexa Built-in which it claims offers customers a UK broadband first – a Super WiFi Plus booster with Alexa Built-in, hybrid 4G broadband back-up and dedicated WiFi Xperts support from £38 (€45) a month. Vodafone’s new booster includes Alexa – giving households the ability to […]
Artists must be given a legal right to a fairer share of revenues from streaming, according to the conclusions of a wide-ranging inquiry by the UK parliament’s House of Commons Digital, Culture, Media and Sport Committee, which calls for a complete reset of the market. The Report into the Economics of music streaming finds that […]
The world’s most valuable brands have experienced record growth according to the Kantar BrandZ Most Valuable Global Brands 2021 ranking, with the total worth reaching $7.1 trillion – equivalent to the combined GDP of France and Germany. The 42 per cent increase; more than four times the study’s annual average percentage increase over the past […]
Netflix has ordered an as-yet untitled scripted series about Spotify – the Swedish start-up that shook the entire music industry and evolved into becoming one of the world’s leading music services. Production has recently begun and the limited drama series will launch globally on Netflix in 2022. The limited series will consist of six 45 […]