Advanced Television

SpotX

RTL results boosted by streaming, TV ads

RTL Group has released its full-year results for the year ending December 31st 2021. Group revenue increased 10.3 per cent to €6,637 million (2020: €6,017 million), mainly due to strong growth of TV advertising revenue in the second, third and fourth quarters of 2021, of Fremantle and of the streaming businesses. Group revenue was up […]

March 17, 2022

SpringServe names Siotis Head of International

SpringServe, the independent ad serving platform, has announced the appointment of Leon Siotis as Head of International. Siotis was formerly the President of EMEA at SpotX. In his new role, he will spearhead SpringServe’s efforts outside of the US, working to ensure global publishers have access to the right technology to keep pace with the […]

December 1, 2021

RTL revenue up 17.2%; rebrands streaming platform

RTL Group has published its quarterly statement for the January to September 2021 period. Thomas Rabe, CEO of RTL Group, commented: “In the third quarter of 2021, RTL Group continued to perform strongly. Revenue grew by 17.2 per cent organically in the first nine months of the year, thanks to the ongoing recovery of TV […]

November 4, 2021

Magnite acquires SpringServe

Sell-side advertising platform Magnite is acquiring SpringServe, an ad serving platform for connected TV (CTV). SpringServe’s technology manages multiple aspects of video advertising for CTV publishers such as inventory routing, customised ad experiences, and advanced podding logic. A tight technical integration between ad serving and programmatic capabilities reduces complexity, improves inventory management between multiple parties, […]

July 1, 2021

SpotX, IRIS.TV contextual targeting partnership

Video data platform IRIS.TV has partnered with video advertising platform SpotX to bring industry-standard contextual segments to SpotX’s supply, to enable marketers to target and verify the category of video on all screens. According to IRIS.TV, consumers are increasingly flocking to connected TV (CTV). CTV has been proven to perform better on every advertising performance […]

June 8, 2021

RTL Q1: Streaming services accelerate growth

Pan-European broadcaster RTL Group’s quarterly numbers for the first three months of 2021 show group revenue up 3.9 per cent organically year on year, with reported Group revenue down 4.2 per cent to €1.404 billion ascribed to scope effects and negative exchange rate effects. Thomas Rabe, Chief Executive Officer of RTL Group, says: “Our streaming […]

May 6, 2021

Magnite closes SpotX acquisition

Sell-side advertising platform Magnite has closed its previously-announced acquisition of US ad-tech company SpotX from RTL Group, creating what it says is the largest independent CTV and video advertising platform, and reinforcing the company’s capabilities as linear TV budgets increasingly shift to digital. According to Magnite, buyers and sellers have long wanted a scaled, independent […]

May 5, 2021

SpotX integrates TVSquared

Cross-platform TV ad measurement TVSquared has been onboarded by video advertising platform SpotX as a preferred measurement and attribution partner to power transparent, real-time analytics on delivery, audience, and outcomes for national, regional, and local connected TV (CTV) campaigns. Together, TVSquared and SpotX are supporting CTV’s global growth by delivering brand lift, reach, sales, and […]

April 27, 2021

ZEASN teams with SpotX and Nowtilus

ZEASN, a provider of OTT and Smart TV solutions, has announced a partnership with SpotX and Nowtilus. By working together, SpotX, the global video advertising platform will serve as ZEASN’s end-to-end ad tech provider facilitating advanced inventory management and access to OTT inventory through its Total Connect+ solution, and Nowtilus, a pioneer in AI-driven video […]

April 20, 2021

SpotX expands privacy-compliant audience data tech

Video advertising platform SpotX has developed a comprehensive suite of custom audience data tools that enables media owners and advertisers to target audiences using first-party, third-party, or subscriber data in a privacy-compliant way. SpotX first began investing in and developing advanced technologies that support data activation and protection for connected TV (CTV) four years ago […]

April 16, 2021