Ad tech firm Brand Metrics, which helps digital publishers prove the value of their online advertising, has announced the appointment of Robby Kraai as part of the company’s ongoing expansion into CTV. Assuming the role of Head of CTV, Kraai is responsible for leading the company’s expansion into the channel, evolving the product and working […]
Magnite, the independent omnichannel sell-side advertising platform, has announced Magnite Streaming, a singular supply side platform that merges technology from the Magnite CTV and SpotX platforms. Magnite Streaming empowers media owners to maximise the value of their assets holistically across live and VoD inventory, CTV and OTT environments, and addressable linear, while gaining insights to […]
RTL Group has released its full-year results for the year ending December 31st 2021. Group revenue increased 10.3 per cent to €6,637 million (2020: €6,017 million), mainly due to strong growth of TV advertising revenue in the second, third and fourth quarters of 2021, of Fremantle and of the streaming businesses. Group revenue was up […]
SpringServe, the independent ad serving platform, has announced the appointment of Leon Siotis as Head of International. Siotis was formerly the President of EMEA at SpotX. In his new role, he will spearhead SpringServe’s efforts outside of the US, working to ensure global publishers have access to the right technology to keep pace with the […]
RTL Group has published its quarterly statement for the January to September 2021 period. Thomas Rabe, CEO of RTL Group, commented: “In the third quarter of 2021, RTL Group continued to perform strongly. Revenue grew by 17.2 per cent organically in the first nine months of the year, thanks to the ongoing recovery of TV […]
Sell-side advertising platform Magnite is acquiring SpringServe, an ad serving platform for connected TV (CTV). SpringServe’s technology manages multiple aspects of video advertising for CTV publishers such as inventory routing, customised ad experiences, and advanced podding logic. A tight technical integration between ad serving and programmatic capabilities reduces complexity, improves inventory management between multiple parties, […]
Video data platform IRIS.TV has partnered with video advertising platform SpotX to bring industry-standard contextual segments to SpotX’s supply, to enable marketers to target and verify the category of video on all screens. According to IRIS.TV, consumers are increasingly flocking to connected TV (CTV). CTV has been proven to perform better on every advertising performance […]
Pan-European broadcaster RTL Group’s quarterly numbers for the first three months of 2021 show group revenue up 3.9 per cent organically year on year, with reported Group revenue down 4.2 per cent to €1.404 billion ascribed to scope effects and negative exchange rate effects. Thomas Rabe, Chief Executive Officer of RTL Group, says: “Our streaming […]
Sell-side advertising platform Magnite has closed its previously-announced acquisition of US ad-tech company SpotX from RTL Group, creating what it says is the largest independent CTV and video advertising platform, and reinforcing the company’s capabilities as linear TV budgets increasingly shift to digital. According to Magnite, buyers and sellers have long wanted a scaled, independent […]
Cross-platform TV ad measurement TVSquared has been onboarded by video advertising platform SpotX as a preferred measurement and attribution partner to power transparent, real-time analytics on delivery, audience, and outcomes for national, regional, and local connected TV (CTV) campaigns. Together, TVSquared and SpotX are supporting CTV’s global growth by delivering brand lift, reach, sales, and […]