Advanced Television

SpotX

DoubleVerify appoints Campbell as CSO

DoubleVerify (DV), a software platform for digital media measurement, data and analytics, has announced the appointment of Doug Campbell as Chief Strategy Officer (CSO). In his role, Campbell will be responsible for global strategy and corporate development. He will report to Mark Zagorski, CEO of DoubleVerify. “I’m excited to add Doug to our outstanding senior […]

April 12, 2021

SpotX reports record revenues

SpotX, the global video advertising platform, continued its profitable growth track-record and ended 2020 with what it has described as “outstanding financial results and significantly more access to consumers”. As the pandemic raged across the globe, a record number of viewers tuned in to streaming TV in 2020. Advertisers took notice by diversifying their ad […]

April 7, 2021

TAG certifications up 87% YOY

Digital advertising brand safety programme The Trustworthy Accountability Group (TAG) has revealed that the number of certification seals held by companies rose by 87 per cent over the same points in 2020, as companies worldwide required their supply chain partners to comply with TAG’s Certified Against Fraud, Certified Against Piracy, Certified Against Malware, and Brand […]

March 9, 2021

Redbox selects SpotX

Video advertising platform SpotX has formed a new strategic partnership with multi-channel streaming platform Redbox to serve as a strategic supply-side platform (SSP) to power the video monetisation of Redbox’s free live TV and AVoD content. “As a company that’s focused on creating the very best ad-supported streaming destination to entertain millions of Redbox customers, […]

February 24, 2021

LG, SpotX programmatic advertising partnership

Video advertising platform SpotX is partnering with LG Electronics (LG) to serve as the primary supply-side platform (SSP) throughout the US, EMEA, and Latin America. SpotX is also providing LG with demand facilitation services to connect media buyers with the premium over-the-top video inventory available on LG Smart TVs and will give buyers the ability […]

February 11, 2021

RTL Group sells SpotX ad-tech unit

RTL Group is selling its US ad-tech business SpotX to Los Angeles-based sell-side advertising platform Magnite. The transaction is subject to receipt of regulatory approvals and is expected to close in Q2. The purchase price consists of €468 million in cash and 14.0 million shares of Magnite stock. The agreement implies an enterprise value (100 […]

February 5, 2021

SpotX releases 2021 Global Trends Report

SpotX, the global video advertising platform, today announced the release of its 2021 Global Video Advertising Trends report. The findings aim to help ad tech leaders, marketers, and agencies prioritise their 2021 plans by sharing predictions and trends for the upcoming year. “With the incredible growth of digital TV and streaming in the past year, […]

December 4, 2020

GroupM taps SpotX

SpotX, the global video advertising platform, has signed a strategic agreement with GroupM, the media investment group of WPP, to serve as the primary partner for all programmatic digital video and OTT inventory. The partnership is being debuted in the US with the intention to scale it globally into other markets. As part of the […]

October 27, 2020

SpotX launches MetriX OTT measurement

SpotX, the global video advertising platform, has announced the UK launch of SpotX MetriX, a cross-platform measurement solution created in partnership with market research company AudienceProject and TechEdge, a supplier of tools for linear and non linear TV consumption data. The solution offers brands and their agencies unique insights into growing OTT audiences. MetriX reporting […]

October 13, 2020

SpotX invests in SpringServe

SpotX, the global video advertising platform, has announced a strategic investment in SpringServe, the ad serving platform for OTT and connected TV (CTV). Under the terms of the agreement, both companies will work together to provide joint customers with advanced video advertising capabilities, while seamlessly connecting platform customers to the advertiser ecosystem. SpringServe offers ad […]

July 20, 2020