Advanced Television


SpotX: 64% Brits more likely to choose AVoD over SVoD

SpotX, the global video advertising platform, has revealed research into the behaviour of connected TV (CTV) audiences in Europe. Conducted by research firm Statista, the report reveals the latest data identifying the characteristics of CTV viewers in the big five markets. The findings, complemented by insights from Samsung Ads Europe, aim to help advertisers better […]

July 16, 2020

CTV Seller Trust rankings from Pixalate

Ad fraud intelligence and marketing compliance platform Pixalate has launched the Connected TV/OTT Seller Trust Index (CSTI), describing it as a “breakthrough” addition to Pixalate’s suite of programmatic seller quality ranking, and the world’s first quality-based ranking system for programmatic OTT/CTV sellers. Pixalate’s new CSTI ranks the overall quality of programmatic sellers across three major […]

June 30, 2020