SpotX, the global video advertising platform, has announced the UK launch of SpotX MetriX, a cross-platform measurement solution created in partnership with market research company AudienceProject and TechEdge, a supplier of tools for linear and non linear TV consumption data. The solution offers brands and their agencies unique insights into growing OTT audiences. MetriX reporting […]
SpotX, the global video advertising platform, has announced a strategic investment in SpringServe, the ad serving platform for OTT and connected TV (CTV). Under the terms of the agreement, both companies will work together to provide joint customers with advanced video advertising capabilities, while seamlessly connecting platform customers to the advertiser ecosystem. SpringServe offers ad […]
SpotX, the global video advertising platform, has revealed research into the behaviour of connected TV (CTV) audiences in Europe. Conducted by research firm Statista, the report reveals the latest data identifying the characteristics of CTV viewers in the big five markets. The findings, complemented by insights from Samsung Ads Europe, aim to help advertisers better […]
Ad fraud intelligence and marketing compliance platform Pixalate has launched the Connected TV/OTT Seller Trust Index (CSTI), describing it as a “breakthrough” addition to Pixalate’s suite of programmatic seller quality ranking, and the world’s first quality-based ranking system for programmatic OTT/CTV sellers. Pixalate’s new CSTI ranks the overall quality of programmatic sellers across three major […]