Advanced Television

Standard Media Index

Data: UK ad spend declines

The UK ad market dropped -2 per cent in 2023 YTD (January to May), an improvement from the trends seen in H2 2022, when the market declined -4 per cent YoY, according to data from Guideline, powered by Standard Media Index (SMI). Digital media, which represented 55 per cent of the share and grew +6 […]

July 13, 2023

Report: ‘creator video’ ad spend value same as broadcast

Digital video advertising spend increased 21 per cent in 2022 to $47.1 million (€42.6bn) and is projected to rise an additional 17 per cent to $55.2 billion in 2023, according to IAB’s 2022 Video Ad Spend & 2023 Outlook: Defining the Next Generation report. Released at the 2023 IAB NewFronts, in conjunction with Standard Media Index […]

May 4, 2023

Data: Record January ad-spend in US

January 2022 ad spend in the US surpassed January 2021 by $1.1 billion, growing +19 per cent year-over-year, hitting a new record high for the month. This is according to Standard Media Index (SMI) who captures actual invoicing data from all major holding companies and most major independents, representing 95 per cent of national brand […]

February 18, 2022