Netflix has reported a significant slowdown in subscriber growth, plummeting its shares, as its pandemic boom came an abrupt end. Some 3.98 million people signed up for Netflix in Q1 2021, well short of the projected 6 million. In response to the news, Netflix shares fell 11 per cent in after-hours trading to $489.28, wiping […]

More and more shows and movies available on TV platforms are being prominently branded as ‘original’. The Evolution of Video Branding study from Hub Entertainment Research explores what consumers assume about such content and how the term influences viewing decisions. Highlights from the study:

Netflix has rolled out Downloads For You, a new feature that automatically downloads recommended shows or movies to a user’s mobile device based on their personal taste. In a blog post, Patrick Flemming, Director of Product Innovation at Netflix, explained: “Three years ago, we introduced Smart Downloads so you can find the next episode of […]

Analyst firm Digital TV Research forecasts that the number of subscribers to Disney+ (294 million) will overtake the Netflix total (286 million) in 2026. However, Disney+ will only have more subscribers than

Netflix has launched a new ‘Watch Free’ section, allowing anyone to watch a selection of exclusive movies and TV shows without having to sign-up for an account. The free content is currently only available via a desktop or Android browser. The first episodes of a number of Netflix Originals such as Stranger Things, Elite, When […]

Netflix has launched its user interface (UI) in Bahasa Melayu. This enables members to navigate the UI, read title names and synopses, and watch shows and movies with Bahasa Melayu subtitles and dubs. “Netflix believes in giving members control over their entire entertainment experience, and we are delighted that they are now able to choose […]

Netflix has seen its content earn a combined 160 Emmy nominations – a record amount that beats the 137 nods received by HBO in 2019. HBO still had the most-nominated show in Watchmen – an innovative sequel to the celebrated graphic novel that tackled racism in the US – which earned 26 nods. Succession also […]

Netflix has seen a surge in subscribers during the second quarter due to global lockdowns, but has warned investors that sign-ups will inevitably slow. The streaming service added 10.1 million subscribers in the three months to July, bringing the total of new subscribers to 26 million in 2020. For comparison, Netflix saw 28 million new […]

Consumers spend more than £2 billion (€2.23bn) globally to cover the electricity needed to watch Netflix for an average of two hours per day according to research from comparison and switching service Uswitch.com. The research took global costs per KWh and average television energy consumption to calculate the total cost of energy used to watch […]