Advanced Television


FreeWheel brings Cumulus podcasts to Strata

FreeWheel, a Comcast Company, announced partnerships with Cumulus Media and Triton Digital to bring Cumulus Podcast Network’s premium podcast inventory into the Strata media stewardship platform with industry-leading metrics and measurement. This partnership provides the 1100+ agencies using Strata’s platform with the ability to automate the podcast buying process within their existing platform workflow, including […]

October 20, 2021

Vevo, Strata integration

Music video network Vevo has integrated with Comcast advertising unit FreeWheel’s Strata platform. Vevo’s integration will enable Strata’s local spot buyers access to Vevo inventory for local markets. As the composition of the traditional TV audience changes, media agencies are looking for creative ways to augment their linear TV buys to reach consumers across new […]

March 31, 2021