Research: Smart TV, streaming media player viewing habits similar
Findings from Hub Entertainment Research’s study, Streaming TV: Built-In vs Plugged-In?, suggest that whether people are using a smart TV or a streaming media player (SMP), their habits are very similar. In the past few years, streaming to a TV screen has primarily become the domain of smart TVs (via their built-in capability) and streaming […]
October 14, 2022