The latest wave of Hub Entertainment Research’s semi-annual Battle Royale survey sheds new light on how consumers make decisions in an increasingly crowded landscape of entertainment providers. Consumers are feeling the bite of more expensive streaming: In Hub’s latest survey, 88 per cent of entertainment consumers agree with the statement that streaming video subscriptions are […]
Marking the brand’s 30th anniversary, audio solutions specialist DTS has released its Tuning In To Sensational Entertainment Trends report, uncovering consumers’ preferences and habits around their entertainment experiences, at home and on the go. The survey, in partnership with Opinium, showcases that sound quality is very to somewhat important to 85 per cent of respondents […]
Advertising measurement, planning and optimisation platform VideoAmp has struck a deal with Warner Bros Discovery to measure cross-screen campaigns across the global media and entertainment company’s iconic portfolio of sports, news, lifestyle, and premium entertainment brands. Following the completion of a test-and-learn for alternative measures of video ad performance, Warner Bros Discovery will use VideoAmp’s […]
Broadcast infrastructure provider Arqiva and intelligent media delivery platform MainStreaming have forged a technology and services partnership, jointly to offer distribution services for the media streaming market. The partners will explore how the combination of MainStreaming’s CDN technology and broadcast-grade streaming experience with Arqiva’s global media infrastructure and managed services capability can offer more scalable, […]
Findings contained in a whitepaper from analyst firm Parks Associates reveal that nearly 70 per cent of US broadband households own at least one streaming video product that is connected to the Internet. Ownership of smart TVs and streaming media players continues to rise, and gaming console ownership has held steady after several years of […]
Findings from analyst firm Parks Associates reveal US broadband households have an average of 14.5 connected devices, with future purchase intentions still high as consumers continue to embrace entertainment technology: 41 per cent of US broadband households have a streaming media player 38 per cent US broadband households have a gaming console 36 per cent […]
A new Oracle Communications survey shows that while 73 per cent of communications service providers (CSPs) plan to launch 5G networks by 2022, 94 per cent have challenges with their existing charging systems. As these CSPs look to monetise everything from streaming videos and network slicing to eHealth and virtual gaming, they worry their outdated […]
A survey of global consumers on their expectations and preferences around interacting with streaming video content from video games and interactive entertainment strategic research firm DFC finds that nearly all (96 per cent) consumers watch streaming video content monthly and an overwhelming majority (85.4 per cent) would interact with streamed content if they could. “We […]
2020 was a tipping point for growth in connected TV on-demand video streaming services, as millions of cooped-up consumers waited out the pandemic at home. Streaming service providers added tens of millions of new customers last year, which drove an acceleration in cable TV cord cutting. Despite the surge in cord cutting, some cable operators […]