Stream Hatchet, a streaming analytics and business intelligence platform and wholly-owned subsidiary of GameSquare, has released its Q3 2024 report, revealing significant growth trends in gaming and live-streaming viewership. This quarter, live streaming viewership is at 8.5 billion hours watched, with a 12 per cent year-over-year increase—the highest growth since the pandemic’s peak. Key players […]

IMG has launched its Digital Trends Report 2025, exploring the technologies and developments that will shape the sports media landscape for rightsholders over the next 12 months. Featuring insights and analysis from IMG’s global team of digital experts, this year’s predictions explore how D2C strategy is pivoting from non-premium content to gamification, the notion that […]

Streaming platforms transform viewer engagement through custom creative solutions. This involves unique design templates that amplify brand appeal, fostering connections with diverse audiences. By tailoring content aesthetics, these services provide a fresh viewing experience while maintaining consistency in branding. They employ real-world strategies to captivate users visually. Most of us appreciate accessible tools for crafting […]

Brightcove, the streaming technology company, has announced the launch of Brightcove Marketing Studio for Sales. This centrally managed video engagement platform gives companies control over brand and quality standards while providing unified measurement and insights across content and touchpoints. It empowers sales teams to create personalised video experiences for prospects and customers, enhancing global engagement […]

Almost two-thirds of UK consumers are concerned about the rising cost of monthly streaming subscriptions, according to the latest EY Decoding the digital home study, which surveyed 2,500 UK consumers on their attitudes towards technology, media and telecoms experiences in the home. The study indicates that consumer anxiety about rising monthly subscription costs increased from […]

After a period of slower growth, the Swedish streaming market is now experiencing a significant upswing, reports Mediaivision. In Q3 2024, there were 600,000 new streaming subscriptions compared to the same period last year. The primary driver of this growth is the introduction of more affordable, ad-supported subscription options. “The new, affordable subscriptions have gained […]

The identity ecosystem that increasingly powers the TV and video advertising marketplace is at a crossroads, facing significant changes and challenges with the rise of streaming on top of existing complexity and fragmentation. A study released by CIMM and OpenAP urges that now is the time to reassess current approaches to identity and identity resolution […]

Research from Tata Comms Media reveals that 98 per cent of enterprises now incorporate live video streaming for key events, such as major corporate announcements, product launches, customer conferences, investor calls or employee town halls. The Rise and Rise of Video and Live Streaming in the Enterprise report underscores the universal importance of live video, […]

Paramount+, the streaming service from Paramount, will launch two new subscription tiers in the UK and Ireland this November, as part of the ongoing strategy to offer customers a choice of pricing options. From November 20th, the ‘Basic (with ads)’ and ‘Premium’ plans will join the ‘Standard’ tier in the UK and Ireland. This will […]

BARB data for the year to date shows Channel 4 streaming passing a new record for young streamers, as well as Channel 4’s best ever streaming week as Married at First Sight UK and The Great British Bake Off led its peers on other platforms. Almost half (47 per cent) of all Channel 4 16-to-34 […]