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subtext digital

Research: 72% think all TV ads should be subtitled

The majority of UK adults (72 per cent) think companies and organisations should subtitle all their adverts, according to consumer research commissioned by new subtitling company SubText Digital. The research looked at how people of all age groups use subtitles and highlighted a variety of reasons why people choose subtitling. Unsurprisingly, accessibility due to deafness […]

March 18, 2021