Advanced Television

super bowl

NFL, Twitter expand partnership

The National Football League (NFL) and Twitter have announced a multi-year partnership extension which will include expanded engagement formats and a full-season commitment to produce exclusive content on Twitter Spaces, Twitter’s new live audio feature. Twitter will also continue to be a home for the games’ biggest moments – all the touchdowns, catches, runs and […]

July 12, 2021

My Perfect Supercar signs Small World international deal

Mediafisch CEO Björn Hering announced the company, together with Elysian Fields, has signed a deal with Small World, a Joe Lewis Company (JLC), to be the worldwide distribution and production partners for the unscripted television series My Perfect Supercar. The series is being produced in association with one of the most exclusive clubs in the […]

June 24, 2021

ViacomCBS streaming revenue up 65%

ViacomCBS has reported higher Q1 earnings as its streaming units posted gains in subscribers, users and revenue. Its global streaming revenue grew by 65 per cent to $816 million (€676.5m), as it topped 36 million total streaming subscribers, up 6 million, and its Pluto TV AVoD unit added 6 million monthly active users to reach […]

May 6, 2021

Report: US linear TV viewing time falls 14% in Q1

Samba TV has released its quarterly State of Viewership report, showing viewership losses in the linear landscape compared to Q4 2020. According to Samba TV’s analysis, there was a 10 per cent quarter-over-quarter decline in the daily average number of TV-viewing US households consuming linear, along with a 14 per cent decline in total minutes […]

April 30, 2021

Research: Toyota wins Super Bowl LV ads

Toyota’s Upstream commercial was the most effective ad of Super Bowl LV, according to research from Unruly. A study by the advertising platform found the ad from the autos brand, which features 13-time Paralympic gold medalist Jessica Long, was the campaign most likely to have the biggest impact on brand and business metrics. Tremor International company Unruly used […]

February 10, 2021

Survey: 69% of US watched Super Bowl on Smart TV

A survey from ENGINE Insights has found that 69 per cent of Americans watched Super Bowl LV on a Smart TV on February 7th. Some 40 per cent of them watching via a Samsung TV, 21 per cent on LG devices, 11 per cent on Vizio and only 8 per cent on Sony. Over half […]

February 10, 2021

Data: Super Bowl ratings slump

Viewership for the Super Bowl and all of its associated programming was down year-over-year, with households tuning-in for the game itself down 15 per cent, according to data from Samba TV. Some 32 million households tuned in, down from 37.6 million in 2020. Here’s how all of the programming looked on Sunday night: Super Bowl […]

February 8, 2021

Survey: Pandemic dampens Super Bowl excitement

As this year’s Super Bowl approaches, insights platform DISQO surveyed over 8,000 people in the US to determine plans to watch, excitement levels and interest in brand ads during the game. Super Bowl LV takes place on February 7th and sees the Tampa Bay Buccaneers take on the Kansa City Chiefs at the : Raymond […]

February 4, 2021

Verizon Super Bowl 5G immersive experiences

At a time when large gatherings are limited, finding ways to bring people together safely, in-person and virtually, is more important than ever. Accordingly, US telco Verizon is using the power of the 5G built right to elevate the Super Bowl LV fan experience and make it accessible whether at the game or at home. […]

February 3, 2021

Big brands skip Super Bowl advertising

A number of big brands, including Coke, Hyundai, Budweiser and Pepsi, will not advertise their products during this year’s Super Bowl. Ad firms say the pandemic has made finding the right message difficult – a problem also further stoked by ongoing racial and political upheaval. Other firms are struggling with financial hits caused by the […]

January 27, 2021By Nik Roseveare