Advanced Television


Analysis: Not all churn is bad

Findings from strategy and consulting firm Magid’s SubScape next generation, analytics-driven tool have revealed key insights about subscriber motivations and solutions for engagement. “The media industry is at an inflection point as savvy consumers are presented with an unending list of viewing options,” advise Brent Magid, CEO, and Kate Morgan, chief product officer and head […]

November 30, 2023

Forecast: Japan SVoD revenue at $6bn in 2027

The SVoD revenue in Japan is expected to increase at a compound annual growth rate (CAGR) of 10.1 per cent from $3.5 billion (€3.19bn) in 2022 to $6 billion in 2027, driven by the strong growth in subscriptions and unique SVoD households, and a steady rise in the average monthly revenue per unique SVoD household, […]

November 28, 2023

Forecast: 1.79bn SVoD subs by 2029

Global SVoD subscriptions will increase by 321 million between 2023 and 2029 to reach 1.79 billion – showing continued growth, according to forecasts from Digital TV Research. The US will add 30 million subscriptions, following by Brazil (up by 23 million) and India (27 million). Six US-based platforms will have 946 million SVoD subscribers by […]

November 27, 2023

Report: Pay-TV penetration peaks

Global pay-TV penetration will see its first-ever yearly decline in 2024, according to research by Ampere Analysis. The drop will follow pay-TV penetration peaking at 60.3 per cent in Q4 2023 according to the research, which forecasts that by 2028 global pay-TV penetration will have fallen by almost four percentage points. In North America, pay-TV […]

November 21, 2023

Report: Sports-driven SVoD subs have high value

In Antenna’s latest State of Subscriptions Report, the subscription economy analyst takes stock of US consumer subscription behaviour to assess the elements of the Sports streaming landscape. To coincide with the release, Antenna highlights two of the several insights featured in the report: The streaming audience for ‘Game of the Week’ Sports programming is reaching […]

November 8, 2023

Report: 68% UK prefer AVoD over SVoD

LG Ad Solutions has released the findings of its 2023 streaming report The Big Shift: United Kingdom Wave II, which found that UK consumers are increasingly shifting away from linear TV, with 25 per cent of those surveyed saying they are watching less linear television than a year ago. In its place, ad-supported streaming services […]

November 7, 2023

Research: $366 PA ad-tier switch savings

Analyst firm Parks Associates has revealed research showing the average US streaming household, which subscribes to 5.6 streaming services, could save $366 (€346) per year on average by switching from premium subscription tiers to ad-based tiers. The top services, including Netflix, Prime Video, Hulu, Disney+, Max, Paramount+, Peacock, and Discovery+, offer or plan to offer […]

October 27, 2023

Barb: UK SVoD homes continued growth

Audience measurement body Barb has released data from its Establishment Survey showing that 19.3 million UK homes (67.3 per cent) had access to an SVoD service in Q3 2023, an increase on the 18.8 million (65.9 per cent) that had access in Q2 2023. Netflix: 16.7 million UK homes (58.2 per cent) had access to […]

October 26, 2023

MyBundle, Bango partnership

Bango, the global platform for data-driven commerce, and MyBundle, the online platform connecting consumers, streaming services and broadband providers with tools to simplify streaming television, have announced a partnership to open up deeper access to US consumers for streaming subscription services. Leveraging the Bango Digital Vending Machine technology, this collaboration enables MyBundle to accelerate the […]

October 24, 2023

Forecast: FAST revenues $17bn by 2029

Global FAST revenues for TV series and movies will reach $17 billion (€16.1bn) across 138 countries in 2029, up from $8 billion in 2023, according to the Global FAST Forecasts report from analyst firm Digital TV Research. The US will contribute 38 per cent to the 2029 total, down from 56 per cent in 2023. […]

September 28, 2023