Advanced Television


Research: How to measure SVoD success

Research by academics at the Universitat Oberta de Catalunya (UOC) has sought to establish how it is possible to tell whether streamed films or series work, suggesting that quantitative information should be enriched with other dimensions of consumption. Noting that advertising investment within the television streaming market is forecast to grow from the more than […]

July 10, 2024By Colin Mann

Study: Culturally relevant content key for black audiences

The availability of culturally relevant content plays a major role in which platforms and services Black TV content viewers decide to use, according to Horowitz Research’s annual report, FOCUS Black Volume I: Subscriptions 2024. The report, which tracks the evolution of the pay and free TV, streaming, internet and mobile environment among Black Americans, finds […]

July 10, 2024

Research: 42% of US consumers are SVoD resubscribers

Research from Ampere Analysis shows that Disney+ subscribers who had previously churned and then returned (‘resubscribers’) to take the Disney+/Hulu/ESPN+ bundle are 59 per cent less likely to churn within 12 months than those who take Disney+ alone. This finding suggests bundling streaming services will have a significant impact on the 42 per cent of […]

July 8, 2024

Research: US SVoD spend drops

Research from Parks Associates shows shifts in demand for streaming video services in the US, including a significant drop in spending. The firm’s latest research from its Video Services Dashboard reports a significant 30 per cent drop in spending for streaming SVoD services, with the average US internet household spending about $63 (€58.91) per month […]

June 26, 2024

Research: CEE SVoD growth driven by pay-TV, telco bundles

Data from Omdia reveals that approximately 25 per cent of all paid SVoD subscriptions in Central and Eastern Europe (CEE) now originate from pay-TV and telco bundles. This shift highlights the growing importance of strategic partnerships in the region’s streaming landscape. According to Omdia’s research, indirect net additions – those through partnerships rather than direct-to-consumer […]

June 13, 2024

Survey: Brits spend £696 per year on subscriptions

Despite high cost of living concerns, UK subscribers are now spending £696 (€826) on subscription apps and services every year — on top of standard bills such as TV, phone and broadband. Furthermore, one in eight are paying more than £100 a month for their subscriptions, amounting to £1,200 per year. This is according to […]

June 12, 2024

Analysis: European broadcasters must resist content cuts

Forecasts from Ampere Analysis predict that spending by SVoD platforms will reach €10 billion in Europe’s major TV markets in 2024. This surpasses the investment made by the region’s commercial broadcasters in original and acquired content who face major challenges of strong competition from deep-pocketed streamers, increased pressure on their own content budgets, and falling […]

June 10, 2024

Barb: 19.5m UK SVoD homes in Q1 2024

Barb has released data from its Establishment Survey showing that 19.5 million UK homes (67.9 per cent) had access to an SVoD service in Q1 2024, an increase from 18.8m UK homes (65.4 per cent) in Q4 2023. Discovery+ joins the tracker for the first time and Apple TV+ has reached a new high watermark […]

June 4, 2024

Research: Prime Video lowest US SVoD churn rate

Research firm Parks Associates’ most recent churn data, from its quarterly consumer survey of 8,000 US Internet households, shows that Prime Video has the lowest churn rate at 8 per cent, while streaming service Discovery+ is nearly at 43 per cent. “Churn is part of the standard business model, but companies are working hard to […]

May 31, 2024

Forecast: India SVoD revenue at $2.1bn in 2028

The SVoD service revenue in India is forecast to grow at a compound annual growth rate (CAGR) of 6.7 per cent from $1.5 billion (€1.38bn) in 2023 to $2.1 billion in 2028, driven by healthy growth in SVoD subscriptions and increase in unique SVoD household penetration, according to GlobalData, the data and analytics company. An […]

May 29, 2024