Advanced Television


Analysis: Disney+ Hotstar changes course in India

Research from Ampere Analysis reveals that India’s leading streaming service, Disney+ Hotstar, has changed its strategic focus in response to rising costs, in particular sports rights costs. Rather than pursuing new subscribers at any price, the player is pivoting towards a focus on profitability and increasing ARPU (Average Revenue per Subscriber). Despite recent subscriber declines, […]

July 3, 2023

Research: Content quality key for Latinx viewers

Latinx TV content viewers in the US over-index for having subscription streaming services (SVoDs) compared to total market consumers, according to the newly released FOCUS Latinx Volume 1: Subscriptions report by Horowitz Research. The report finds that 76 per cent of Latinx TV content viewers subscribe to at least one SVoD service, compared to 67 […]

May 12, 2023