Adverts by new-to-TV businesses are getting better and more effective, according to research from System1 and ITV. Break Through, a report into how ‘new-to-TV’ businesses can most effectively take advantage of TV advertising, analysed 500 adverts from 169 businesses that had advertised on ITV. All the ads aired between 2020 and 2024, and none of […]
System1, the Creative Effectiveness Platform, has revealed which Paris Olympics & Paralympics ads are at the top of the brand-building podium, based on consumers’ emotional responses. System1’s Test Your Ad platform assigns creative a score of 1.0 to 5.9 Stars based on long-term brand-building potential, with dynamic emotional stories and feelings of happiness driving the strongest results. […]
He may have scored a maximum Star Rating of 5.9 over the last four Christmases and scooped first place in System1’s rankings of the best adverts of 2023, but the question remained: could Kevin the Carrot repeat his remarkable success outside of his traditional Christmas advertising context? System1’s analysis of Aldi’s new Olympics advert – […]
System1, the creative effectiveness platform, surveyed more than 10,000 Americans on this year’s Super Bowl ads, and Michelob, Reese’s and Hellmann’s emerged as the public’s favourites. System1’s Test Your Ad platform tests consumers’ emotional responses throughout an ad, assigning creative a score of 1.0 to 5.9 Stars based on long-term brand-building potential. Ads that make […]
Advertisers are bringing the laughs to win over audiences with their gameday spots as Super Bowl LVIII approaches on February 11th. According to data from System1, The Creative Effectiveness Platform, Michelob ULTRA, Hellmann’s and T-Mobile currently rank as the public’s favourite (and thus most effective) big game ads. System1’s Test Your Ad platform tests consumers’ […]
System1 and ITV have revealed the UK’s top-performing ads of 2023, with Christmas adverts dominating the top 10. Aldi’s Kevin the Carrot took the top spot with Kevin & the Christmas Factory, meaning Kevin has now scored 5-Stars for the last five years in a row. Six of the top 10 adverts in 2023 were […]
Just 8 per cent of British TV adverts over the last three years have included an environmental message, despite increasing public demand for climate action and advertising being an effective medium through which to drive awareness of environmental issues, according to research by ITV and System1 has revealed. The findings are revealed in The Greenprint, […]
System1, the creative effectiveness platform, has revealed that both of Coca-Cola’s adverts this Christmas have achieved ‘exceptional’ effectiveness rankings, with Holidays are Coming securing the highest possible Star Rating of 5.9. System1’s 1-5 Star scale predicts commercial effectiveness by measuring people’s emotional response to ads and the intensity of their response, with just 1 per […]
System1, the creative effectiveness platform, has revealed the top-ranking ads celebrating the FIFA Women’s World Cup and how the creative compares to the ads aired during the FIFA World Cup Qatar 2022. System1’s Test Your Ad platform predicts the short- and long-term commercial impact of ads by measuring viewers’ second-by-second emotional responses to creative. […]
Brands can score a ‘Sport Dividend’ through effective sport sponsorship, according to a study by sports and marketing agency FUSE in partnership with creative effectiveness platform System1. The study, The Sport Dividend: Unlocking Incremental Brand Growth Through Sport Sponsorship, revealed that a range of activations associated with sport sponsorship, from advertising to digital content, has […]