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TAG

Study: 20% drop in European ad fraud

Findings from the fourth annual TAG European Fraud Benchmark study from The Trustworthy Accountability Group (TAG), the global initiative to stop criminal activity and strengthen brand safety in the digital advertising supply chain, reveal a significant 20 per cent year-over-year drop in ad fraud in TAG Certified Channels in major European markets. The study found […]

June 23, 2022

TAG Video Systems wins 2022 NAB Show Product of the Year Award for Media Control System

TAG Video Systems has announced that its Media Control System (MCS) is a winner in the Monitoring and Measuring Tools category of the 2022 NAB Show Product of the Year Awards. This official awards programme recognises the most significant and promising new products and technologies showcased by corporate partners of NAB Show. TAG’s MCS is […]

May 5, 2022

Finecast achieves TAG accreditation

Finecast, an addressable TV provider, has been certified for the first time by TAG (Trustworthy Accountability Group) following an audit validating its practices meet the highest industry brand safety standards. TAG (Trustworthy Accountability Group) produces industry guidelines and certification across brand safety, fraud, and malware. The certification coincides with Finecast’s parent company, GroupM UK and […]

March 17, 2022

TAG extends SCTE support

TAG Video Systems, a player in realtime software-based deep monitoring of IP linear video workflows, has announced that it now supports SCTE 104 in addition to supporting SCTE 35 cue triggers to provide one comprehensive monitoring solution for all SCTE needs. The enhancement provides media companies with a clear path to technical and business benefits […]

March 9, 2022

NBC Sports utilises TAG Video Systems for Winter Games

NBC Sports has selected TAG Video Systems to provide OTT monitoring and multiviewing for its production of the XXIV Olympic Winter Games, from Beijing, China, February 2–20, 2022. The announcement was made by Chris Connolly, VP of Transmission Engineering and Operations, NBC Olympics, and Kevin Joyce, Zero Friction Officer for TAG Video Systems NBCUniversal provides […]

February 16, 2022

Study: Ad fraud held under 1% in TAG-certified channels

The digital ad industry reached a milestone accomplishment in its decade-long battle against ad fraud by holding invalid traffic (IVT), a key measure of such fraud, below 1 per cent in US supply chain channels where multiple participants had adopted the same high anti-fraud standards, according to a study released by the Trustworthy Accountability Group […]

November 5, 2021

TAG Video Systems launches Realtime Media Platform

TAG Video Systems, a specialist in realtime, software-based deep monitoring of linear video workflows, has launched the Realtime Media Platform, an open-source paradigm that monitors, aggregates, manages and utilizes data-driven viewer analytics to provide users with the insight required to build performant linear media systems. The unique, multi-level Realtime Media Platform provides users with the […]

October 6, 2021

NBC Olympics selects TAG Video Systems

NBC Olympics, a division of the NBC Sports Group, has selected TAG Video Systems to provide OTT monitoring and multiviewing for its production of the Games of the XXXII Olympiad, which take place in Tokyo, Japan. The announcement was made today by Chris Connolly, VP of Transmission Engineering and Operations, NBC Olympics, and Kevin Joyce, […]

June 7, 2021

Survey: UK consumers distrust ads in ‘toxic environments’

More than 85 per cent of UK consumers would reduce or stop purchasing products they buy regularly if they discovered an ad for that product had run next to Covid-19 conspiracy theories or misinformation, according to the 2021 TAG/BSI UK Brand Safety Survey, conducted by certification programme the Trustworthy Accountability Group (TAG) and Brand Safety […]

May 11, 2021

Extreme Reach recognised with TAG Certification

Extreme Reach (ER), the complete asset management solution for TV and video ads, has been awarded the TAG Certified Against Fraud Seal by the Trustworthy Accountability Group (TAG). The certification recognises ER for adopting industry best practices to combat fraudulent traffic across the digital advertising supply chain. As a global initiative fighting criminal activity and […]

March 15, 2021