The Trustworthy Accountability Group (TAG), an advertising industry organisation that fights criminal activity in the digital advertising supply chain, has joined forces with Alianza, an anti-piracy alliance of content creators, and piracy and advertising intelligence specialist White Bullet Solutions to expand the successful Project Brand Integrity (PBI) initiative against ad-supported piracy into Latin America. PBI […]
The Trustworthy Accountability Group (TAG), the programme to fight criminal activity and strengthen brand safety in digital advertising, has released the second annual report on its anti-piracy initiative, Project Brand Integrity (PBI), highlighting its continued success in reducing ad-supported piracy in Europe. The report found that 86 per cent of brands contacted by PBI in […]
M2A Media, experts in cloud-based live video solutions, has announced the collaboration between Amazon Web Services (AWS), Videon, Singular.live, TAG Video Systems and Spalk in a first-of-its-kind, multi-vendor proof of concept demonstrating how next-generation hybrid cloud technologies are pushing the boundaries of traditional live broadcast workflows. The video innovators came together during the London-based roadshow, […]
Nevion, a Sony Group Company and provider of virtualised media production solutions, and TAG Video Systems, a player in realtime media performance, software-based deep monitoring of linear video workflows, have announced a partnership to simplify the deployment of IP-based broadcast production solutions. The partnership involves an integration of the companies’ flagship products, as well as […]
The Trustworthy Accountability Group (TAG), the programme to fight criminal activity and promote brand safety in digital advertising, has announced the launch of the TAG ‘Certified for Transparency’ seal, a new standard for responsible transparency practices that will give ad buyers and their partners increased visibility into the details of their digital advertising campaigns. By […]
Despite graphic violence in news coverage of the war in Ukraine and other controversial topics in the news, US consumers broadly believe that all news content is appropriate for ads, according to the 2022 TAG/BSI US Consumer Brand Safety Survey, conducted by the Trustworthy Accountability Group (TAG) and Brand Safety Institute (BSI). Only one in […]
In 2020 Foxtel started a project to exit the aging television centre facility at Macquarie Park. The plan involved migrating their entire technology platform across two sites in Sydney to an all-IP platform encompassing video routing, satellite, OTT and more. After more than 12 months of market research, testing and trialling various vendor IP monitoring solutions, […]
Findings from the fourth annual TAG European Fraud Benchmark study from The Trustworthy Accountability Group (TAG), the global initiative to stop criminal activity and strengthen brand safety in the digital advertising supply chain, reveal a significant 20 per cent year-over-year drop in ad fraud in TAG Certified Channels in major European markets. The study found […]
TAG Video Systems has announced that its Media Control System (MCS) is a winner in the Monitoring and Measuring Tools category of the 2022 NAB Show Product of the Year Awards. This official awards programme recognises the most significant and promising new products and technologies showcased by corporate partners of NAB Show. TAG’s MCS is […]
Finecast, an addressable TV provider, has been certified for the first time by TAG (Trustworthy Accountability Group) following an audit validating its practices meet the highest industry brand safety standards. TAG (Trustworthy Accountability Group) produces industry guidelines and certification across brand safety, fraud, and malware. The certification coincides with Finecast’s parent company, GroupM UK and […]