TAG Video Systems, a player in realtime software-based deep monitoring of IP linear video workflows, has announced that it now supports SCTE 104 in addition to supporting SCTE 35 cue triggers to provide one comprehensive monitoring solution for all SCTE needs. The enhancement provides media companies with a clear path to technical and business benefits […]
NBC Sports has selected TAG Video Systems to provide OTT monitoring and multiviewing for its production of the XXIV Olympic Winter Games, from Beijing, China, February 2–20, 2022. The announcement was made by Chris Connolly, VP of Transmission Engineering and Operations, NBC Olympics, and Kevin Joyce, Zero Friction Officer for TAG Video Systems NBCUniversal provides […]
The digital ad industry reached a milestone accomplishment in its decade-long battle against ad fraud by holding invalid traffic (IVT), a key measure of such fraud, below 1 per cent in US supply chain channels where multiple participants had adopted the same high anti-fraud standards, according to a study released by the Trustworthy Accountability Group […]
TAG Video Systems, a specialist in realtime, software-based deep monitoring of linear video workflows, has launched the Realtime Media Platform, an open-source paradigm that monitors, aggregates, manages and utilizes data-driven viewer analytics to provide users with the insight required to build performant linear media systems. The unique, multi-level Realtime Media Platform provides users with the […]
NBC Olympics, a division of the NBC Sports Group, has selected TAG Video Systems to provide OTT monitoring and multiviewing for its production of the Games of the XXXII Olympiad, which take place in Tokyo, Japan. The announcement was made today by Chris Connolly, VP of Transmission Engineering and Operations, NBC Olympics, and Kevin Joyce, […]
More than 85 per cent of UK consumers would reduce or stop purchasing products they buy regularly if they discovered an ad for that product had run next to Covid-19 conspiracy theories or misinformation, according to the 2021 TAG/BSI UK Brand Safety Survey, conducted by certification programme the Trustworthy Accountability Group (TAG) and Brand Safety […]
Extreme Reach (ER), the complete asset management solution for TV and video ads, has been awarded the TAG Certified Against Fraud Seal by the Trustworthy Accountability Group (TAG). The certification recognises ER for adopting industry best practices to combat fraudulent traffic across the digital advertising supply chain. As a global initiative fighting criminal activity and […]
China Advertising Association (CAA) and the Trustworthy Accountability Group (TAG) – an advertising industry self-regulatory initiative to fight criminal activity and promote brand safety in the digital advertising supply chain – have launched TAG’s international standards in the Chinese market. Building on the initial TAG-CAA collaboration from April 2020, the standards – in particular TAG’s […]
Aniview, a provider of holistic end-to-end ad-serving solutions for publishers, announces a new partnership with White Ops, the global leader in collective protection against sophisticated bot attacks and fraud. Aniview’s platform will fully integrate the White Ops Advertising Integrity solution to help optimize protection and ensure its customers’ safety from malicious and sophisticated cybersecurity risks. […]
The Trustworthy Accountability Group (TAG), the global programme to fight criminal activity and protect brand safety in digital advertising, has released its2020 US fraud benchmark study, showed a dramatic 90 per cent reduction of ad fraud in TAG Certified distribution channels. Conducted by The 614 Group, the study