Advanced Television

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Survey: Trend towards attention measurement important

Teads, the media platform, has revealed the results of research in collaboration with CensusWide, which found that 91 per cent of UK marketers think the trend towards attention measurement is important, while a further 83 per cent said it is an important factor in reducing the environmental impact of digital ads. Of the 100 senior-level […]

January 24, 2023

Teads expands into connected TV media in the US

Teads, the global end-to-end platform, has announced the next step in its evolution, adding connected TV to its suite of media to expand audience reach and better deliver business outcomes  for brands. Known for its inRead video and display formats, Teads’ addition of CTV gives advertisers and their  agencies the ability to seamlessly buy a […]

September 23, 2022