Advanced Television


ITV AdLabs reveals brands trialling Matchmaker

Over a dozen FMCG advertisers are now part of the trial of ITV’s new Retail Media solution, Matchmaker, launched in partnership with two of the UK’s largest retailers in November 2022. Matchmaker enables FMCGs who supply Boots and Tesco to enhance their VoD targeting by activating category shopper audiences on ITVX using their loyalty card […]

April 5, 2023

Tesco, Say It Now deliver actionable smart speaker ad campaign

Say It Now, the voice assistant adtech firm, has partnered with Tesco, the UK supermarket chain, to deliver its first-ever actionable audio smart speaker advertising campaign that enabled UK customers to access special offers and set notifications as part of The Tesco Christmas Party campaign. During the festive season, smart speaker listeners who heard the […]

January 25, 2023

ITV launches retail media partnerships at Palooza

ITV has announced new retail media partnerships with two of the UK’s largest brands among a raft of announcements at the Palooza gala. Created with Tesco’s customer data partner, dunnhumby, and Boots Media Group, ITV’s new Matchmaker service allows FMCG advertisers who supply both retail giants to enhance their VoD targeting with category shopper audiences […]

November 15, 2022

Data: UK reacting postively to first Xmas TV ads

For advertisers, this is once again a tricky Christmas season. Prices are rising, bills are mounting up, and customers are inevitably tightening their belts. Would a cash-strapped public react favourably to the yearly flood of Christmas commercials? The early signs are an emphatic ‘yes’. System1’s Test Your Ad platform has been rating every new Christmas […]

November 10, 2022

Research: Most complained about UK TV ads

Research carried out by Sortlist has revealed the TV ads which Brits have complained about the most, as well as the industries taking the majority of these complaints and the type of adverts receiving the most negative feedback. The most complained about ad of all time, with 5,523 complaints is Paddy Power’s 2015 campaign. The […]

February 21, 2022

Survey: 87% unaware broadband bills to rise 10%

Research from Choose finds 87 per cent of broadband and mobile customers are unaware prices may increase by as much as 10 per cent by April 2022. With annual price rises linked to inflation set to come into force over the coming months, almost half of respondents (46 per cent) did not know prices would be […]

January 18, 2022

Research: Most emotionally engaging UK Xmas TV ads 2021

Unruly, a global video and Connected TV (CTV) programmatic advertising platform, has revealed the most emotionally engaging UK Christmas ads of 2021 using its content testing tool, UnrulyEQ, including John Lewis, Coca-Cola, Selfridges, McDonald’s, Marks and Spencer, Lidl, Coca Cola and more. The ad with the highest emotional impact was Disney’s The Stepdad, a 3-minute […]

December 9, 2021

Data: UK advertisers increase TV spend in pandemic

Advertising spend was decimated by the pandemic, with the UK’s ad market down by 7.2 per cent in 2020. However, although many businesses were forced to cut their advertising budgets, figures show that many significantly increased their investment in TV advertising in 2020 – and have continued in 2021. According to data from Nielsen, a […]

November 17, 2021

Ofcom: Virgin pay-TV, Vodafone broadband most complaints

Ofcom has published the latest league tables on the complaints it receives about the UK’s major broadband, pay-TV and mobile firms. The quarterly report reveals the number of complaints made to Ofcom between July and September 2020, about firms that provide home broadband, pay-TV, landline telephone and pay-monthly mobile and pay-TV. Ofcom includes all providers […]

February 2, 2021

Poll: Back To The Future the favourite 80s movie

A poll conducted by the Official Charts Company and to celebrate Must See Movies 80s, part of the National Album Day celebrations, has found that Back To The Future as the UK’s favourite 80s movie. The poll was launched to mark Must See Movies 80s, a promotion that saw participating stores including Amazon, ASDA, […]

October 29, 2020