Advanced Television

the gauge

Data: US TV streaming hits all-time high

According to Nielsen’s June 2023 report of The Gauge, the media measurement company’s monthly snapshot of total broadcast, cable and streaming consumption that occurs via television, streaming accounted for 37.7 per cent of overall TV usage in the US in June, a record high share total for the digital format. By comparison, cable content viewing […]

July 19, 2023

Report: Streaming 36.4% of May US TV usage

Streaming accounted for 36.4 per cent of time spent watching TV in the US in May, according to Nielsen’s May 2023 report of The Gauge, the media measurement company’s monthly snapshot of total broadcast, cable and streaming consumption that occurs via television. By comparison, 31.1 per cent of TV viewing was spent watching cable content, […]

June 20, 2023

Report: US cable boosted by upswing in news viewing

According to Nielsen’s April 2023 report of The Gauge, the media measurement company’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through US television, cable was the only category to record an increase in share this month (+0.4 pts), boosted by an upswing in cable news viewing. This gain for cable also represents […]

May 17, 2023

Nielsen: US takes viewing momentum into December

Nielsen’s December 2022 TV usage summary from The Gauge, the media measurement company’s monthly snapshot of total TV and streaming consumption in the US, revealed that TV viewing remained high in December, continuing momentum from November when time spent watching television soared 7.8 per cent from the month prior. Similar to November 2022, December also recorded […]

January 20, 2023

Nielsen: Record month for streaming in US

The Gauge, the monthly total US TV viewing snapshot from Nielsen, revealed that streaming reached another record high in April, capturing 30.4 per cent of total TV viewing and surpassing its previous record of 29.7 per cent set in March 2022. While overall TV viewing dropped by 2.1 per cent from March, streaming volume in […]

May 20, 2022