Advanced Television

the gauge

Nielsen: US takes viewing momentum into December

Nielsen’s December 2022 TV usage summary from The Gauge, the media measurement company’s monthly snapshot of total TV and streaming consumption in the US, revealed that TV viewing remained high in December, continuing momentum from November when time spent watching television soared 7.8 per cent from the month prior. Similar to November 2022, December also recorded […]

January 20, 2023

Nielsen: Record month for streaming in US

The Gauge, the monthly total US TV viewing snapshot from Nielsen, revealed that streaming reached another record high in April, capturing 30.4 per cent of total TV viewing and surpassing its previous record of 29.7 per cent set in March 2022. While overall TV viewing dropped by 2.1 per cent from March, streaming volume in […]

May 20, 2022