Advanced Television

The Harris Poll

Survey: Streaming eclipses cable/DTH viewing

According to a survey conducted by The Harris Poll on behalf of information and insights company TransUnion, US consumers are now streaming more than watching cable and satellite TV. Between mid-November and mid-December 2021, 70 per cent of Americans who watched TV during that time streamed, including 82 per cent of 18-54 year-olds. The survey […]

February 11, 2022

Data: Millions of Americans streamed election news for free

Following the 2020 US presidential elections, streaming device and platform specialist Roku has released new data detailing the significant growth in consumption of election-related news via streaming on the Roku platform. The analysis coincides with newly-released data from a nationwide survey of more than 2,000 US adults, conducted by The Harris Poll for Roku prior […]

November 19, 2020