Advanced Television

The NPD Group

IRI, NPD rebrand as Circana

Following their merger in August 2022, Information Resources Inc (IRI) and The NPD Group have unveiled a new combined company name and brand identity: Circana. Circana will serve as an advisor on the complexity of consumer behaviour. Through advanced analytics, cross-industry data and expertise, the compnay will aim to provide clarity that helps clients take […]

March 8, 2023

Report: Internet access impacts US CE ownership

While availability of Internet and speed of that service can vary widely from state to state, or even county to county, there are a number of technology devices that have reached parity levels among connected households in rural and urban US markets. Those include, TVs, video game consoles, smartwatches, activity trackers, and tablets, according to […]

February 10, 2023