Advanced Television

The Trade Desk

Innovid joins The Trade Desk’s measurement marketplace

Converged TV advertising delivery, personalisation and measurement platform Innovid has integrated its capabilities for UK and Germany-based clients with advertising technology specialist The Trade Desk in a move that provides independent, automated incremental reach analysis through The Trade Desk platform. Powered by the InnovidXP measurement platform, selected users of The Trade Desk will now have […]

November 9, 2022

Research: Streaming dominates UK TV landscape

Streaming is more popular than ever among all age groups, reaching 73 per cent of Brits, according to research by advertising technology specialist The Trade Desk. The rise of streaming in the UK is driven by viewers in the 18- to 34-year-old age group as 84 per cent favour streaming content over traditional TV. The […]

September 23, 2022

Disney Advertising expands The Trade Desk deal

Disney Advertising and global advertising technology company The Trade Desk have reached an agreement to power greater audience activation at scale programmatically. This expanded deal marks another step toward transforming how advertisers access Disney’s portfolio, rooted in secure data collaboration and powered by automation through Disney’s Clean Room technology. By offering clients more flexibility, choice […]

July 12, 2022

YouTube adds AVoD TV

YouTube has announced it will now stream free, ad-supported TV content, allowing US viewers to watch full seasons of TV shows – around 4,000 episodes in total – with launch titles including Hell’s Kitchen, Andromeda, Are We There Yet?, Heartland and many more. Users can access these titles and up to 100 new additions each […]

March 23, 2022By Nik Roseveare

Research: 34% SE Asian viewers using OTT services

A third (34 per cent) of Southeast Asian viewers are now using OTT services, according to a study by The Trade Desk. The research also shows that the region welcomed 20 million new OTT viewers in the past year. There are now 200 million users who stream 9.7 billion hours’ worth of OTT content per […]

February 28, 2022

Disney+ adds another 11.8m subs

Disney+ has continued to defy expectations with the SVoD service adding 11.8 million subscribers in the last quarter of 2021, taking the total to 129.8 million globally. Disney CEO Bob Chapek predicted the service will have 230 million to 260 million subscribers by 2024. Overall, the company’s revenues increased by 34 per cent year-on-year to […]

February 10, 2022By Nik Roseveare

Research: Brits plan to stream more TV this Xmas

Almost half of Brits (48 per cent) have revealed they are planning to watch more TV via streaming over the Christmas holidays, compared to usual, according to research commissioned by adtech company, The Trade Desk. Nevertheless, whilst the appetite for content over Christmas is strong, almost one in five (18 per cent) report that they […]

December 7, 2021

C4 launches real-time ad bidding on All 4

Channel 4 has confirmed the launch of All 4 Private Marketplace, a new advertising initiative that enables brands to buy digital advertising space around All 4’s 14,500 hours of content via private programmatic auction. Channel 4 says it is the first UK broadcaster to make its inventory available through automated real-time bidding – a method […]

August 23, 2021

Survey: 47% of US TV viewers already cordless

Cordless TV consumers are on track to become the predominant TV consumer in the US next year, according to the fourth Future of TV survey of more than 4,000 US adults by The Trade Desk. The data shows that nearly half of American TV viewers are already cordless (47 per cent), while 44 per cent […]

July 1, 2021

Research: Brits streaming 2 working days a week

Almost one in five (19 per cent) Brits now spend over 16 hours – or the equivalent of two working days – watching streaming services every week, yet a quarter (25 per cent) aren’t prepared to pay for the privilege, according to findings from digital advertising technology company The Trade Desk’s latest report, The Future […]

May 12, 2021