Advanced Television

The Weather Channel

Allen Media Group selects datafuelX for Weather Channel

Allen Media Group (AMG) has selected datafuelX, the specialist in analytics and technology for multi-currency, cross-platform solutions, to provide data-driven linear media plans across its networks, starting with The Weather Channel. Through this partnership, datafuelX’s full-service SaaS platform, M3 – which was built to allow the TV ecosystem to plan and forecast against any currency and any audience – will enable AMG to generate optimised […]

November 8, 2023

Weather Company sells digital assets

The Weather Company, which owns The Weather Channel, has announced it is selling its digital assets to Private Equity investors. IBM is the current owner of The Weather Channel and is selling the channel’s digital spin-off services. IBM has owned The Weather Channel since 2016. The digital elements are being acquired by Francisco Partners. IBM […]

August 24, 2023By Chris Forrester

The Weather Channel app on Vizio

The Weather Channel television network has expanded its relationship with Vizio. Users in the US will now have access to the 24/7 The Weather Channel streaming app. The app includes customisable local weather information, on-demand original programming, and more. “We are pleased that millions of Vizio users now have access to America’s most trusted news […]

June 27, 2023

Hulu adds 14 channels to Live TV line-up

Premium streaming service Hulu is adding 14 new channels to its Live TV line-up including Hallmark Channel, The Weather Channel, TheGrio Television Network, Comedy.TV, and six channels from music video network Vevo. The additions bolster Hulu + Live TV’s offering, providing viewers with a full, live and on-demand TV experience. The subscription now includes more […]

November 15, 2022

The Weather Channel sues Nielsen

The Weather Channel is unhappy with ratings assessments from Nielsen. The channel, owned by CF Entertainment and Bryon Allen’s media conglomerate, is alleging that Nielsen suffers a flaw in its systems. The action, which was lodged in an Illinois court on March 16th, argues that Nielson cannot handle the complexity of today’s viewing habits. “[The] […]

March 17, 2022By Chris Forrester

Norcross joins FOX Weather

FOX Weather, FOX News Media’s free ad-supported streaming television (FAST) weather service, has hired renowned meteorologist Bryan Norcross announced Sharri Berg, president of the service. Norcross will serve as a hurricane specialist and contributor for the FAST channel, effective immediately. Berg commented: “FOX Weather has attracted the best names in broadcast meteorology, and we’re thrilled […]

March 14, 2022

disguise acquires Polygon Labs

disguise, the visual storytelling platform and specialist in extended reality (xR) solutions, has announced its acquisition of broadcast data and content visualisation solutions platform, Polygon Labs. Through its suite of software solutions and creative services, Polygon Labs offers a cloud-native platform and turn-key services that have been used by global broadcasters such as CNN, Univision, […]

March 8, 2022

MediaMath, IBM Watson Advertising strengthen relationship

MediaMath, the independent advertising technology company for leading brands and agencies, has integrated its demand side platform (DSP) with IBM Watson Advertising Weather Targeting to offer increased digital advertising precision and effectiveness while addressing new privacy standards. IBM Watson Advertising Weather Targeting is now available within the MediaMath DSP to help brands turn the relationship between weather […]

November 9, 2021

Pixalate unveils monthly publisher trust index

Ad fraud intelligence and marketing compliance platform Pixalate has launched what it claims is the world’s first Publisher Trust Index, a global approach to quality measurement and monthly rankings of the world’s mobile and Connected TV (CTV) apps, designed to bring unprecedented transparency to the programmatic advertising ecosystem. While traditional ranking systems use a quantitative-based […]

May 24, 2021