The Weather Channel is unhappy with ratings assessments from Nielsen. The channel, owned by CF Entertainment and Bryon Allen’s media conglomerate, is alleging that Nielsen suffers a flaw in its systems. The action, which was lodged in an Illinois court on March 16th, argues that Nielson cannot handle the complexity of today’s viewing habits. “[The] […]
FOX Weather, FOX News Media’s free ad-supported streaming television (FAST) weather service, has hired renowned meteorologist Bryan Norcross announced Sharri Berg, president of the service. Norcross will serve as a hurricane specialist and contributor for the FAST channel, effective immediately. Berg commented: “FOX Weather has attracted the best names in broadcast meteorology, and we’re thrilled […]
disguise, the visual storytelling platform and specialist in extended reality (xR) solutions, has announced its acquisition of broadcast data and content visualisation solutions platform, Polygon Labs. Through its suite of software solutions and creative services, Polygon Labs offers a cloud-native platform and turn-key services that have been used by global broadcasters such as CNN, Univision, […]
MediaMath, the independent advertising technology company for leading brands and agencies, has integrated its demand side platform (DSP) with IBM Watson Advertising Weather Targeting to offer increased digital advertising precision and effectiveness while addressing new privacy standards. IBM Watson Advertising Weather Targeting is now available within the MediaMath DSP to help brands turn the relationship between weather […]
Ad fraud intelligence and marketing compliance platform Pixalate has launched what it claims is the world’s first Publisher Trust Index, a global approach to quality measurement and monthly rankings of the world’s mobile and Connected TV (CTV) apps, designed to bring unprecedented transparency to the programmatic advertising ecosystem. While traditional ranking systems use a quantitative-based […]