The Weather Company, which owns The Weather Channel, has announced it is selling its digital assets to Private Equity investors. IBM is the current owner of The Weather Channel and is selling the channel’s digital spin-off services. IBM has owned The Weather Channel since 2016. The digital elements are being acquired by Francisco Partners. IBM […]
The latest innovations to the Max Platform, Max Velocity and Max Alert Live, are being unveiled by IBM and its subsidiary The Weather Company in conjunction with the National Association of Broadcasters (NAB) show in Las Vegas. Like it did over a decade ago with its first real-time weather graphics rendering system, The Weather Company […]
The Weather Company, an IBM Business, is revolutionising the weathercast for TV broadcasters around the world. The Max solution suite allows weather, traffic and news presenters to create and publish content across platforms and also use augmented reality (AR) to immerse their audience on-screen and expand their revenue opportunities. Weathercasting remains a key differentiator for […]