Advanced Television

The Weather Company

The Weather Company expands Max Platform offerings

The latest innovations to the Max Platform, Max Velocity and Max Alert Live, are being unveiled by IBM and its subsidiary The Weather Company in conjunction with the National Association of Broadcasters (NAB) show in Las Vegas. Like it did over a decade ago with its first real-time weather graphics rendering system, The Weather Company […]

April 25, 2022

IBM revolutionises the Weathercast

The Weather Company, an IBM Business, is revolutionising the weathercast for TV broadcasters around the world. The Max solution suite allows weather, traffic and news presenters to create and publish content across platforms and also use augmented reality (AR) to immerse their audience on-screen and expand their revenue opportunities. Weathercasting remains a key differentiator for […]

April 14, 2021