TheViewPoint, a SaaS video ad monetization platform for CTV/OTT publishers, is now certified by Extreme Reach, the global leader in creative logistics, to run Extreme Reach VAST tags. The certification recognizes TheViewPoint for adopting the CTV industry’s best practices in delivery and measurement of video advertising. Publisher’s ad units can now be easily integrated into […]
TheViewPoint, a SaaS video ad monetisation platform for CTV/OTT publishers, has partnered with Zone·tv, a pioneer of personalized pay-TV channels powered by AI, to provide it with refined ad management and optimisation solutions. Zone·tv is at the forefront of the transition that is taking place in media and TV today. By combining artificial intelligence with […]
TheViewPoint, a SaaS video ad monetization platform for CTV/OTT publishers, after successful Beta tests has officially released its machine learning algorithm, TVP Intelpoint, which is now applied on the platform by default. The solution aligns demand-side platforms (DSPs) with matching CTV inventory through smart bidding optimization. The algorithm has already been honorably mentioned by The […]
TheViewPoint, a SaaS video ad monetisation platform for CTV/OTT publishers, has announced a partnership with Stirista, a specialist in data-driven SaaS marketing solutions in providing premium programmatic CTV inventory. ”Data quality and measurability are incredibly important in the design and execution of highly measurable and accountable campaigns and we take great care and responsibility in […]
TheViewPoint, a SaaS video ad monetisation platform for CTV/OTT publishers, has partnered with Cinedigm, an independent streaming company, to expand Cinedigm’s monetisation opportunities in the CTV space. Through a diverse mix of premium SVoD services and dedicated AVoD and FAST channels, Cinedigm’s streaming portfolio includes indie films (Fandor), horror (Screambox & Bloody Disgusting), family entertainment […]
TheViewPoint, a SaaS video ad monetization platform for CTV/OTT publishers, has teamed up with Caracol TV, one of Colombia’s most popular national television networks, to provide the broadcaster with the retrofitting opportunities of the OTT advertising. Caracol TV is a well-established television company, which has a broad range of successful programming across various verticals, including […]
TheViewPoint, a video ad monetisation platform for CTV/OTT publishers and broadcasters, has announced a partnership with VlogBox, a global video content distribution and monetisation platform, that helps content creators, distributors and resellers. Within this partnership, TheViewPoint brings in its ad tech solutions to power up VlogBox’s monetisation capabilities, as well as robust analytics and pricing […]