Advanced Television

ThinkAnalytics

Shahid deploys ThinkAnalytics

Personalised recommendations and hyper-targeted advertising platform ThinkAnalytics has confirmed that MBC GROUP streaming service Shahid is deploying the Think360 personalised content discovery and viewer engagement platform. Shahid will go live with Think360 in the summer of 2022, with support for Arabic, English, and French languages. It will support Shahid’s customer acquisition and content monetisation goals […]

June 14, 2022

ThinkAnalytics appoints Bolden as CSO

ThinkAnalytics, a global provider of cloud-based personalised content discovery, viewer insight, and targeted advertising solutions, has announced that Lu Bolden has joined the executive team as Chief Strategy Officer. In this newly created role, Bolden will lead the global strategy and business growth including partnerships for the Think360 viewer engagement platform. He will report directly […]

April 19, 2022

ThinkAnalytics 2021 revenue up 20%

ThinkAnalytics, a global provider of cloud-based personalised content discovery, viewer insight, and targeted advertising solutions, has reported overall revenue growth of 20 per cent year on year. Significantly, four major new customer signings in North America, as well as others in Europe and Asia Pacific, will bring the total number of subscribers served by ThinkAnalytics […]

January 27, 2022

ThinkAnalytics: “Super-aggregation to go mainstream”

Peter Docherty, Founder and CTO at ThinkAnalytics, has shared his 2022 industry predictions. Personalised tile promotions will unlock new revenues We’ll see video service providers selling prime tile space on their TV recommendations carousel to content and channel owners who will run campaigns personalised to each viewer. Armed with rich analytics and actionable insights, video […]

December 16, 2021

Smarter Production and Data-Driven Insight

The pandemic has forced the pace on what is possible with creative content production in the cloud. This is just in time to help content providers and broadcasters step up to the spiralling demand for ever more – and ever more creative – content. In a free-to-attend online event (see below) AWS hosts Sky revealing […]

November 18, 2021

ThinkAnalytics appoints Sweet as CEO of EMEA, AP

ThinkAnalytics, a global provider of cloud-based personalised content discovery, viewer insight, and targeted advertising solutions, has announced the appointment of former Cisco, NDS and TiVo executive, Samuel Sweet, as CEO of EMEA and AP. In this newly created role, Sweet will report directly to ThinkAnalytics Chairman Eddie Young and will join the board. Sweet will […]

November 11, 2021

ThinkAnalytics enhances ThinkAdvertising

ThinkAnalytics, a global provider of cloud-based personalised content discovery, viewer insight, and targeted advertising solutions, has announced enhancements to ThinkAdvertising that bring even more sophisticated, digital-style ad targeting to the TV sector, and provide opportunities for video service providers to build additional revenue streams. Chief among the enhancements is the ability to blend first-party behavioural […]

September 30, 2021

OSN goes live with ThinkAnalytics

ThinkAnalytics has announced that OSN, an entertainment hub in the MENA region, has gone live with Think360 on its OSN Streaming service in more than 20 markets, providing subscribers with a personalised user experience, including an enhanced recommendations and sophisticated search engine. Think360 is a critical part of OSN’s digital transformation which included a complete […]

September 8, 2021

ThinkAnalytics powers Tata Sky Binge aggregation

Indian content distribution platform Tata Sky is delivering OTT aggregation with the introduction of Tata Sky Binge. Content discovery and viewer analytics solution provider ThinkAnalytics’ Think360 cloud-based personalised content discovery and viewer engagement platform is now live on Tata Sky’s Binge Fire TV Stick service and Binge mobile app. Binge subscribers now benefit from personalised […]

July 29, 2021

ThinkAnalytics rebrands suite as Think360

ThinkAnalytics has announced that the total number of subscribers under contract is approaching 400 million as it unveiled a major rebranding of its viewer engagement platform to Think360. The company said it “better reflects the breadth and depth of its solutions, which touch every aspect of the viewer lifecycle”. ThinkAnalytics has released new insights from […]

July 23, 2021