OTTera, a provider of end-to-end OTT and FAST channel solutions, has announced its strategic partnership with ThinkAnalytics, a specialist in advanced content discovery and viewer engagement solutions. Through this collaboration, OTTera will integrate ThinkAnalytics’ ThinkFAST AI scheduler and ThinkAdvertising into its software, empowering customers to unlock new levels of operational efficiency and revenue growth across […]

ThinkAnalytics, the specialist in Al-based TV content discovery, viewer data insights, and targeted advertising has integrated its new ThinkFAST AI-powered content scheduling Free Ad-Supported Streaming TV (FAST) channel solution with AWS Elemental MediaTailor. By leveraging AI-powered intelligent scheduling, ThinkFAST streamlines the process, resulting in higher audience engagement and reduced churn rates. ThinkFAST’s integration with AWS […]

ThinkAnalytics, a specialist in Al-based TV content discovery, viewer data insights, and targeted advertising, and Channel 4 have extended their partnership, after successfully using ThinkAnalytics Think360’s viewer behaviour insights and AI to pioneer personalised recommendations on Channel 4’s streaming service and across marketing and CRM campaigns. Channel 4 has integrated Think360 with its customer engagement […]

Andrew Read has joined ThinkAnalytics as VP Sales, EMEA. He brings commercial experience from companies including Adobe, Conviva, Comscore, and most recently 24i, where he led worldwide sales. Read will drive business development in DACH and Central Europe. With many years expertise in data and video analytics, he will also play a role contributing to […]

ThinkAnalytics, a specialist in Al-based TV content discovery, viewer data insights and targeted advertising, has announced that Sky México has deployed ThinkAnalytics as its personalisation and viewer engagement platform. “We’re thrilled to welcome Sky México as our newest customer, an important partnership that highlights the value that global media companies are finding in our personalised content […]

ThinkAnalytics, a specialist in TV content discovery, viewer data insight and targeted advertising, has announced that Marc Aldrich will join as Worldwide CEO in January 2024. Aldrich joins from Amazon Web Services (AWS) where he held the position of General Manager for the Media and Entertainment (M&E) Industry Business Unit since 2019. At AWS, Aldrich […]

ThinkAnalytics, a TV content discovery, viewer data insights and targeted advertising company, has announced tthat it has achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the category of Advertising Intelligence and Measurement. Achieving the AWS Advertising and Marketing Technology Competency recognises ThinkAnalytics for its expertise in providing customers with both professional […]

ThinkAnalytics, a specialist in TV content discovery, viewer data insights, and targeted advertising, has announced the appointment of media and advertising industry veteran, Matt Pagen, to its ThinkAdvertising team. Pagen joins Strategic Advisor Jo Kinsella in the continued expansion for ThinkAdvertising as the company continues to pave the way for innovation and growth in cross-platform […]