Advanced Television

Thinkbox

Study: TV best medium for brand image

A study finds that TV is the medium most likely to help brands appear high-quality, successful and popular in the eyes of consumers. The study, Signalling Success, was conducted by research agency house51, commissioned by Thinkbox, the marketing body for commercial TV in the UK. Its findings are based on a quantitative study of 3,600 […]

September 24, 2020

Alps to retire as Chair of Thinkbox

Thinkbox, the marketing body for commercial TV in the UK, has revealed that Tess Alps, its founding CEO and current non-executive Chair, has decided to retire at the end of the year. Alps set up and became Thinkbox’s first CEO in 2006 and has been a guiding light ever since. In 2018, she received the […]

July 15, 2020

Thinkbox enhances Demand Generator tool

UK commercial TV marketing body Thinkbox’s Demand Generator optimisation tool, developed by Gain Theory, MediaCom and Wavemaker and released at the end of 2019, has been expanded and enhanced to offer users greater flexibility to tailor its output. The Demand Generator enables marketers to determine the optimal advertising media mix specific to their business and […]

June 19, 2020