Advanced Television

This Morning

SharkNinja sponsors ITV’s This Morning

ITV has announced lifestyle solutions company SharkNinja as the new show sponsor for the network’s live flagship weekday magazine show, This Morning, starting from September 1st. The all encompassing partnership spans every consumer touchpoint including broadcast, digital and app, social media and content, experiential, licensing and product placement. The deal was brokered by ITV’s Commercial […]

August 29, 2023

ITV chief executive to face MPs

The Culture, Media and Sport Committee of the UK House of Commons has written to ITV chief executive Dame Carolyn McCall to ask her to attend Parliament to answer questions about the broadcaster’s approach to safeguarding and complaint handling. The session will take place on June 14th at 10am. The letter is in response to […]

June 2, 2023By Colin Mann

ITV’s This Morning launches partnership with Vinted

Vinted, the online marketplace for buying and selling second-hand clothes and lifestyle items, will be This Morning’s new pre-loved fashion partner. Vinted will sponsor a bespoke fashion segment, using 10″ idents interrupting editorial, as well as 10” promotional adverts shot on set, demonstrating to viewers how easy it is to buy and sell on the […]

April 18, 2023

ITV, Live Tech Games launch WordSurge game

Live Tech Games has unveiled a new free interactive competitive trivia game, WordSurge. This Morning hosts Alison Hammond and Dermot O’Leary launched WordSurge live on air, inviting thousands of viewers at home to join the live mobile competition. The game further extends This Morning‘s interactive app offer into a live gaming environment, with the programme’s […]

October 21, 2022

Ofcom: ITV competitions breached licence conditions

UK broadcast regulator Ofcom has found that commercial PSB ITV failed properly to implement and execute procedures that are fundamental to ensuring compliance with rules regarding the operation of its broadcast competitions and the relevant licence conditions. The broadcaster identified six broadcast competitions, which ran between 2016 and 2019, where a proportion of eligible postal […]

December 8, 2020By Colin Mann