Video software provider Synamedia has announced the launch of GO Shorts as part of its expanded Synamedia Go OTT platform, introducing an alternative approach for operators to engage mobile-first, Gen Z audiences whilst retaining existing subscribers.   An extension of the Synamedia Go platform, GO Shorts uses AI to transform an operator’s existing content library into a personalised, mobile-first, short-form experience. AI identifies and surfaces clips tailored to each user’s […]

Utopai Studios thas announced a new collaboration with NBA superstar James Harden on a short-form animated video inspired by one of the most recognisable trademarks in sports: his beard. Available to watch now on Harden’s Instagram, X and TikTok, Harden is one of basketball’s biggest stars and one of the most recognizable figures in global […]

DAZN, the sports streaming platform, is partnering with TikTok to offer users in the UK and Ireland the chance to livestream a Serie A fixture on the TikTok platform. On April 6th, Juventus vs Genoa will stream on the @DAZNFootball TikTok channel for free with the game kicking off at 6pm (BST). The move signals […]

Some $63 billion (€54.2bn) in global ad spend is wasted annually on invalid traffic (IVT), according to data from Lunio, the IVT detection and prevention platform. On average, 8.51 per cent of all global paid ad traffic is invalid, meaning nearly one in every 12 ad clicks are fake with zero chance of converting. In […]

According to data presented by Maria Rua Aguete, Senior Research Director at Omdia, at the FED Show in Madrid, global traditional TV and online video revenues are set to exceed $1 trillion (€0.87tn) by 2030, marking a structural shift in the media and entertainment industry. Omdia forecasts that total revenues will grow from $775 billion […]

A study from WARC has found that a prolonged conflict in the Middle East could threaten $49.9 billion (€43.2bn) of global advertising growth this year, and $93.9 billion over the next two years. A milder crisis still risks $19 billion this year, with residual impacts lasting well into 2027. James McDonald, Director of Data, Intelligence […]

The 2026 FIFA men’s World Cup will be the biggest in the tournament’s history, hosted across Canada, Mexico and the US with more matches than ever before. Yet, despite large audiences, rising rights fees and expanding sponsorship packages, the World Cup’s measurable contribution to ad growth appears to be weakening, finds WARC Media in its latest global […]