In line with its Phase 2 provisional findings issued in August 2021, the UK’s Competition and Markets Authority (CMA) has concluded that Facebook’s acquisition of Giphy would reduce competition between social media platforms and that the deal has already removed Giphy as a potential challenger in the display advertising market. The independent CMA panel reviewing […]
The Broadcasters Audience Research Board (BARB), an organisation that compiles audience measurement and television ratings in the UK, has announced that it will soon introduce viewing figures for SVoD and video-sharing platforms into its daily reporting to the TV and advertising industry. In a statement, BARB said: “From November 29th, we will complete a once-in-a-generation […]
Ex-Adobe, and now DoubleVerify (DV)’s RVP of Northern Europe, Nick Reid, has shared his industry outlook and predictions for 2022. DV is a software platform for digital media measurement. It protects global brands (e.g. Vodafone), social media platforms (e.g. TikTok, Facebook) and publishers to ensure viewable, fraud-free, and brand-safe ads. Reid commented: “There are two […]
Following the launch earlier in November of TikTok TV in the US and Canada with Amazon Fire TV as its first partner, the TikTok TV app is now available on Google TV and other Android TV OS devices, LG Smart TVs, and Samsung Smart TVs. “We’re taking TikTok to the big screen in the living […]
GWI, a supplier of audience insights, has shared the findings of its report, Connecting the dots 2022. The research focuses on changing consumer attitudes and how their behaviours will shape the year ahead. The report is compiled through the continuous collection of survey data throughout 2021, by GWI, from 700,000 interviews across 47 countries. It […]
The take-up of SVoD continues to soar, with 56 per cent of Brits now viewing these services each week, according to post lockdown 2021 IPA TouchPoints data. The IPA TouchPoints dataset, which provides a 360-degree understanding of British consumers’ daily lives, reveals that since 2018 to post lockdown 2021, the reach of SVoD services (including […]
DoubleVerify (DV), a software platform for digital media measurement, data and analytics, has entered into an agreement to acquire OpenSlate, a pre-campaign contextual targeting platform that enables brands to align advertising with suitable or contextually relevant content across social video and CTV. The acquisition of OpenSlate is a cash and stock transaction valued at $150 […]
AccuWeather NOW, the video streaming product from AccuWeather, hasy announced it is joining STIRR’s roster of over 100 channels, meeting an increasing demand for streaming weather and climate news content. STIRR’s audience of over 7.3 million users can now access AccuWeather’s forecasts as well as 24/7, continuous daily programming, dedicated to all things weather. This […]
Grabyo has been chosen as a launch partner for TikTok’s new ‘Share to TikTok’ platform API, which allows users to reach their consumers by streamlining video production and delivery to TikTok accounts from the web. The new integration enables users to speed up their workflows by creating a clip or video in vertical format within […]
WARC analysis of advertising spending forecasts for 100 markets worldwide, and the results of a survey by GWI of more than 715,000 consumers, show that advertiser spend on TV and social media is highly inflated in relation to daily consumption. These findings are by WARC, the international marketing intelligence service, as part of its new […]