The accelerative impact of Covid-19 on digital transformation has led to improvements in mobile marketing capabilities for advertisers. Growth in m-commerce and use of social media have provided brands with new opportunities to reach consumers, driving up mobile marketing budgets set to be worth $230 billion globally in 2021 per WARC Data. However, privacy concerns […]

UK adults spent more time online on desktop, smartphones or tablets in 2020 than comparable European countries according to Ofcom’s annual study into the nation’s online habits. Ofcom’s Online Nation 2021 delivers a snapshot of an unprecedented year, when communication, entertainment, culture, retail, work and education moved more online. UK adults spent more than three-and-a-half hours online […]

The HBL Pakistan Super League has entered into an partnership with short form video platform TikTok. During the Abu Dhabi-leg of the HBL PSL 6, TikTok users will get an opportunity to engage and generate content on the platform. The HBL PSL 6 resumes at the Sheikh Zayed Stadium on June 9th with a match […]

Apple has announced iOS 15, an update that enhances the iPhone experience by making FaceTime calls more natural, and introduces SharePlay for shared experiences. “For many customers, iPhone has become indispensable, and this year we’ve created even more ways it can enhance our daily lives,” said Craig Federighi, Apple’s senior vice president of Software Engineering. […]

As the sports industry prepares for a very different summer of competition, omnichannel advertising platform Mediaocean has partnered with consumer insight specialist GWI to launch new research to demonstrate how changes in engagement are set to give fans of the forthcoming Euros football tournament the full experience, even without in-person attendance. Speaking to 23,073 sports […]

Extreme E’s second race – the Ocean X-Prix – in its inaugural season calendar takes place on May 29th – 30th at Lac Rose in Senegal where it will again be teaming up with short video platform, TikTok, to produce digital live content to further bolster the series’ social media offering. Extreme E’s broadcast of […]

TikTok, SiriusXM and Pandora are joining forces on the rollout of what they say is new and innovative content across each of their platforms. Creating listener experiences curated specifically for each platform’s loyal fans will allow them to deliver access to programming, exclusive performances, special events, and some of music’s top and emerging talent. This […]

Widespread lockdowns across the UK last year drove people to social media, leading many new users to TikTok in the process. Aside from the organic growth, TikTok expanded its operations in the UK which hopes to establish itself as a global tech hub post-Brexit. Last year, the short-form video sharing app grew 75.2 per cent […]

US multiplay telco Verizon and alternative investment manager firm Apollo Global Management have confirmed that funds managed by affiliates of Apollo have entered into an agreement to acquire media and online business Verizon Media for $5 billion (€4.14bn). Verizon will retain a 10 per stake in the company, comprised of iconic brands such as Yahoo […]

The consumer shift to digital media has accelerated in the past 12 months, with online channels now set to take a greater share of retail, and TikTok’s expansion into social commerce being an even greater challenge to established platforms such as Facebook. These findings from WARC, the international marketing intelligence service, are included in the […]