Following the completion of several deals in Asia, football’s governing body FIFA says it has put in place a global network of broadcast partners for the biggest ever FIFA Women’s World Cup. Recently-completed free-to-air deals include Japan with NHK and China PR with CCTV. Before kick-off in Australia and Aotearoa New Zealand on July 20th, […]
Online news sources – particularly social media sites and apps – are the dominant means by which younger people in the UK access news, meaning their direct relationships with traditional news brands are weakening, UK comms regulator Ofcom has found. Ofcom’s News Consumption in the UK 2022/23 report reveals that older teens and young adults […]
AiBUY, an in-content shopping solution, has released its 2023 Consumer Path to Purchase report, unveiling the growing desire for more convenient shopping options that better accommodate the rise of scrollable content and media intake – for instance, purchasing products directly from a link in-content which 65 per cent of consumers would likely do if they […]
Redbox and advertising platform Crackle Connex, both Chicken Soup for the Soul Entertainment companies, are now working with entertainment platform TikTok. The social media platform will provide Redbox with top content from the platform which will be featured on over 3,000 video screens on top of Redbox kiosks nationwide, and brands will have the opportunity […]
Spotify is reportedly considering adding full-length music videos to its app to help the music streaming service better compete with the likes of YouTube and TikTok. Spotify is said to already be talking to partners about the feature, according to Bloomberg. Spotify – who has not commented on the rumours – currenty allows bands and […]
Exclusive research from Omdia reveals YouTube, TikTok and Twitch are the most popular video services with the under-25 age group in Spain. Netflix continues to be popular with all other age groups. Unveiling the latest research from Omdia on trends across the generation Z (gen Z) market at Conecta Fiction & Entertainment 2023 in Spain, […]
QYOU Media, a company operating in India and the US producing and distributing content created by social media stars and digital content creators, has announced that Indian digital leader and strategist, Raj Mishra, has been added as a Nominee to join the Board of Directors of QYOU Media at the company’s shareholder meeting slated for […]
Mediaocean, the mission-critical platform for omnichannel advertising, has announced a deeper connection with Google for activation within the Flashtalking Social Ads Manager (formerly known as Scope by 4C) alongside Facebook, Instagram, LinkedIn, Pinterest, Snap, Twitter and TikTok. Through Flashtalking Social Ads Manager, brands and agencies can use advanced tools and AI to create personalized ad campaigns […]
TikTok has become the first app to ever surpass $1 billion in consumer spend in a single quarter globally, according to insights by data.ai. The app analytics data provider has taken a deep dive into the features driving consumer spend on mobile and the apps with the most successful monetisation strategies, revealing the top apps […]
This year’s Reuters Institute Digital News Report provides evidence that news audiences are becoming more dependent on digital and social platforms, putting further pressure on both ad-based and subscription business models of news organisations at a time when both household and company spending is being squeezed. The report documents how video-based content, distributed via networks […]