Consumer insights provider Toluna has revealed key sports viewership findings from its latest UK consumer study, Economic Outlook for Technology, Media, Telecoms, and Entertainment Sector, which explores the impact of the current economic turbulence on consumer behaviours and spending in the technology, media, telecoms, and entertainment sectors. Its deep dive into sports viewership uncovered resilient […]

Consumer insights provider Toluna has released a study about the 2022 Winter Olympics and media choices. The survey questioned 1,244 people in the UK and found that 71 per cent are going to watch the 2022 Beijing Winter Olympics with, perhaps surprisingly, the majority of respondents planning to watch the games live on television. Additional […]