Advanced Television

Tom Brady

Netflix to roast Brady

Netflix has announced that it will roast Tom Brady, the legendary NFL quarterback who recently opted out of retiring to remain with the Tamba Bay Buccaneers for at least another season. The roast will be the first in a series of new Netflix specials, Greatest Roasts of All Time: GROAT. Brady will serve as executive […]

May 18, 2022By Nik Roseveare

Apple orders New England Patriots docuseries

Apple has ordered The Dynasty, a new documentary event series about NFL team the New England Patriots, from Brian Grazer and Ron Howard’s Imagine Documentaries, in association with NFL Films. The 10-part docuseries is based on the critically-acclaimed New York Times bestselling book by author Jeff Benedict. With unprecedented access to the New England Patriots, […]

February 16, 2022

Data: Over 25% of US homes watched Super Bowl LVI

Samba TV, the global provider of omniscreen advertising and analytics, has released US linear television and streaming viewership data from the February 13th LA Rams vs Cincinnati Bengals Super Bowl. The viewership data from Samba TV’s device footprint found that this year’s championship game scored significant viewership increases from 2021. Some 36 million US households, […]

February 15, 2022

NBC: “Super Bowl LVI ad spots sold out”

Ahead of NBC Sports’ presentation of Super Bowl LVI in the US on February 13th, NBCUniversal has announced that Super Bowl LVI is officially sold out of every in-game unit across NBC, Telemundo and all digital platforms including Peacock, with only a handful of pre-game spots remaining.  “The NFL has never been stronger and has […]

February 4, 2022

NFL Playoffs illegal streaming warning

Fans of American Football who may be tempted to watch the coming weekend’s NFL Playoff games – exclusive to Sky Sports in the UK – through illegal means, rather than via the proper channels, are being warned of the risk that they are taking when watching illegal streams, and that they are exposing themselves and […]

January 14, 2022By Colin Mann

Amazon eyes NFL media stake

Amazon is reportedly a frontrunner to buy a minority stake in the NFL’s media properties. The company is in talks with the US sports league with regards to acquiring (up to) a 49 per cent stake in NFL Network, RedZone and the official NFL website. Whilst Amazon has very deep pockets, a deal is said […]

November 24, 2021

NFL, Twitter expand partnership

The National Football League (NFL) and Twitter have announced a multi-year partnership extension which will include expanded engagement formats and a full-season commitment to produce exclusive content on Twitter Spaces, Twitter’s new live audio feature. Twitter will also continue to be a home for the games’ biggest moments – all the touchdowns, catches, runs and […]

July 12, 2021

Survey: Pandemic dampens Super Bowl excitement

As this year’s Super Bowl approaches, insights platform DISQO surveyed over 8,000 people in the US to determine plans to watch, excitement levels and interest in brand ads during the game. Super Bowl LV takes place on February 7th and sees the Tampa Bay Buccaneers take on the Kansa City Chiefs at the : Raymond […]

February 4, 2021

Big brands skip Super Bowl advertising

A number of big brands, including Coke, Hyundai, Budweiser and Pepsi, will not advertise their products during this year’s Super Bowl. Ad firms say the pandemic has made finding the right message difficult – a problem also further stoked by ongoing racial and political upheaval. Other firms are struggling with financial hits caused by the […]

January 27, 2021By Nik Roseveare

NFL UK TV audience up 8%

The NFL has seen UK viewership for its Sunday evening broadcasts increase by eight per cent compared to the first three weekends of last season. The rise in consumption comes on the back of the NFL’s new five-year deal with Sky Sports which has seen the pay-TV broadcaster launch the league’s first ever dedicated channel […]

October 5, 2020